Fully integrated agency Rokkan enlists creative production company DECON director T.J. O’Grady Peyton to take a radically creative look at brand building in a new online short series for Cadillac’s 'Daring Pursuits' campaign.

The first spot features LA-based furniture designer Stephen Kenn enlisting the inspired expertise of master balloon artist and daring event impresario Jihan Zencirli to transform his morning coffee gatherings into unforgettable experiences.

The campaign also includes a spot peering into Kenn mentoring football player-turned-painter Bryan Blue, inspiring Blue to take his painting to the next level by exploring the tactile creativity of crafting furniture. In both pieces, O’Grady Peyton explores the rich cultural synergy that exists across creative mediums and highlights the way these collaborations can create exciting opportunities and bring communities together.