Supporting the communications industry, the festival is meant to help the agencies that - despite difficult conditions of the new reality - strive to demonstrate internationally their brightest works, worthy of festival awards and capable of giving inspiration to the industry.
There are eleven days left to prove to the market the power of creative and effectiveness ideas, and it’s simple to do at White Square. You need to investigate the works your agency executed during the recent year and choose the best ones, register on festival’s official website and upload the entries in your personal account.
Entries can be submitted in seven contest categories:
CREATIVE: Film, Print, Radio & Audio, Outdoor, Integrated, Branded Content and Entertainment
BRANDING: Communication Design, Packaging Design, Digital & Interactive Design
MARKETING: Brand Experience & Activation, PR, Direct, Innovations
CREATIVE EFFECTIVENESS
MEDIA: Channels, Excellence in Media, Media Campaign
DIGITAL: Digital, Mobile, Creative Data
CHANGE FOR GOOD. Ads devoted to Covid-19 pandemic participate in Change for Good contest free of charge
The entries will be evaluated by six international jury line-ups – people with world-wide recognition in advertising from more than 30 countries of the world, who have repeatedly participated in the jury of the largest global festivals and won hundreds of prestigious international awards for creativity and effectiveness for projects for leading world brands.
White Square is included into global creativity ranking AdForum Business Creative Report. The works of White Square prize-winning agencies will be widely promoted in industrial media, with over 30 publications in Europe and the CIS countries, including France, Belgium, Germany, Spain, Portugal, Italy, the Netherlands, Estonia, Lithuania, Latvia, MENA region , Argentina, Serbia, Croatia, Romania, Russia, Ukraine, Belarus, Kazakhstan, Georgia, Armenia etc.
Detailed information about White Square festival is provided on the official website.