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DDB Hamburg Develops a Receipt That Lasts as Long as an IKEA Product

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Agency launches steel, laser-engraved reciepts highlighting IKEA's 25-year warranty on its products

DDB Hamburg Develops a Receipt That Lasts as Long as an IKEA Product

IKEA stands for great design. But not everyone knows that the Swedish furniture store also offers up to 25 years of warranty on some of its products.

DDB Hamburg made an interesting observation: receipts printed on thermal paper do not last that long at all. So DDB developed the first receipt that lasts as long as an IKEA product: the STÅL KVITTO. Made from steel, laser-engraved, and sealed with an impact-resistant finish.

All IKEA FAMILY members that bought a kitchen in Austria after September 2015 received this ultimate proof of IKEA quality, so that they could make warranty claims even 25 years from now – if necessary. 

“We created a situation where people not only talked about IKEA’s design, but also about IKEA’s quality – with nothing more than a receipt,” explains Fabian Roser, Executive Creative Director at DDB Hamburg.

video
Ikea - STÅL KVITTO
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Post Production / VFX

Post Production Company: OPTIX Hamburg GmbH

Head of Production: Thomas Harig

Grade: Paul Breuer

Compositor: Rudi Hensel, Patrick Altmaier

Production Company

Production Company: blmfilm GmbH

Director: Frank Papenbroock

Producer: Leiff Dörre, Katrin Weber, Christian Schleisiek

Offline

Editor: Michael Thaler, Martin Narr

Creative Agency

Creative Agency: DDB Hamburg

Chief Creative Officer: Eric Schoeffler

Executive Creative Director: Fabian Roser

Senior Art Director: Christian Baur

Senior Copywriter: Thimon Machatzke

Art Director: Eva Schramm, (Jr) Vitali Wachramejew

Client Servicing: Sönke Bruns

Print Producer: Ilka Kunz

TV Producer: (Sr) Petra Ahrens

Categories: Home Appliances, Furniture

DDB EMEA, Tue, 29 Mar 2016 11:16:01 GMT