Peach
dlmdd
Gear Seven/Arc Studios/Shift
mo-sys
I Like Music
liahome
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

DDB Hamburg Develops a Receipt That Lasts as Long as an IKEA Product

1.3k

ADD TO COLLECTION

Agency launches steel, laser-engraved reciepts highlighting IKEA's 25-year warranty on its products

DDB Hamburg Develops a Receipt That Lasts as Long as an IKEA Product

IKEA stands for great design. But not everyone knows that the Swedish furniture store also offers up to 25 years of warranty on some of its products.

DDB Hamburg made an interesting observation: receipts printed on thermal paper do not last that long at all. So DDB developed the first receipt that lasts as long as an IKEA product: the STÅL KVITTO. Made from steel, laser-engraved, and sealed with an impact-resistant finish.

All IKEA FAMILY members that bought a kitchen in Austria after September 2015 received this ultimate proof of IKEA quality, so that they could make warranty claims even 25 years from now – if necessary. 

“We created a situation where people not only talked about IKEA’s design, but also about IKEA’s quality – with nothing more than a receipt,” explains Fabian Roser, Executive Creative Director at DDB Hamburg.

video
Ikea - STÅL KVITTO

CREDITS

Agency / Creative
Production
Post Production / VFX
Editorial
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Categories: Home Appliances, Furniture

DDB EMEA, Tue, 29 Mar 2016 11:16:01 GMT