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CRAC Introduces 'Blind Interviews' to Enhance Inclusivity in the Recruitment Process

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McCANN Colombia transforms the process to include those with visual disabilites

CRAC Introduces 'Blind Interviews' to Enhance Inclusivity in the Recruitment Process
Recruitment and selection methods have evolved with the development of a more inclusive and diverse perspective. From the submission of curriculum vitaes without photos, designs of interviews based on the skills, no bias or prejudice about physical appearance of the candidate to more transparent and honest processes that really find the ideal and right person for the job.

McCANN Colombia, in partnership with the Centro de Rehabilitación Visual Integral (Eye Rehabilitation Center - CRAC), have launched the initiative “Blind Interviews” to show that nothing is what it seems, including people with visual disability on the practice of work interviews, supporting the headhunter on leading processes free of bias or prejudice about physical appearance.

“Diversity and inclusion are a strong motivation to seek creative ideas that have a meaningful role in the life of society,” added Alejandro Bermúdez, chief creative officer of McCann Colombia. “With Blind Interviews, we look for including people with visual disability to working life, developing their skills and abilities, to deliver a service free of bias to many companies that are now changing their selection and recruitment processes”.

Catalina Esteban Reverend, communications director of CRAC says: “Every day we work in order to break paradigms and stereotypes of society about visual disability. With this campaign worked with McCANN team, we have achieved that many social sectors and the public opinion could find out our work and the impact of integral rehabilitation in the empowerment of people with visual disability for their social inclusion.” The Integral Visual Rehabilitation (CRAC) has already been supported by Grupo Contacto, an important headhunter company in Colombia.

This action, broadcasted on television, YouTube, Facebook and Google Display Network, shows how CRAC is performing an incredible work for the rehabilitation of these people with visual disability so they can recover their independence and autonomy, giving them the necessary tools to rejoin the social and working life.
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Client Approval: Catalina Esteban

Post Production / VFX

Post Production Company: Bogotá Post

Editing House: Bogotá Post


Sound Company: Laika


PR Team: Felipe Alemán (Weber Shandwick)

Creative Agency

Creative Agency: McCANN Colombia

Chief Creative Officer: Alejandro Bermúdez

Creative Director: Anderson Quiroga, Juan Afanador

Copywriter: Stephanie Calderón, Juan Montes

Art Director: María Fernanda Hidalgo, Sebastián Zuluaga

Planner: Karen Noriega

Creative Vice President: Samuel Estrada

Account Team: María Fernanda Hidalgo, Sebastián Zuluaga

Social Media: Centro de Rehabilitación Visual Integral (CRAC)

RTV: Edith Suárez (Craft)

Production Company

Production Company: Akira

Director: Juan Rueda

Genres: Documentary, People, Dialogue

Categories: Recruitment, Business Services

McCann LATAM, Wed, 20 Mar 2019 11:31:48 GMT