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Connected Rowing Machine Brand Hydrow Names Mojo Supermarket Creative Agency of Record

Hires, Wins & Business 120 Add to collection

The leading at-home connected rower accelerates marketing efforts with new agency partner

Connected Rowing Machine Brand Hydrow Names Mojo Supermarket Creative Agency of Record

Hydrow, the at-home connected rower that brings the on-water experience of rowing straight to your home, announced today that Mojo Supermarket will serve as the lead creative agency of record following a competitive review. Together, Hydrow and Mojo will partner in building a series of full-scale campaigns launching later this year to continue to accelerate growth, innovation and creative brand building.

“Hydrow is an inclusive and passionate team that is driven to deliver a unique whole health experience with unparalleled results,” said Bruce Smith, CEO and founder of Hydrow. “When searching for partners, we keep these values top of mind, and Mojo is the perfect partner to help us share our story with the world.”

Founded in 2017, Hydrow delivers an immersive, full-body workout in half the time compared to cycling and running, engaging up to 86% of muscles as compared to 44%. More than an exercise machine, Hydrow offers live and on-demand workouts led by world-class athletes that transport users to breathtaking waterways around the world, with locales including London, Scotland, Miami and Boston.

“Hydrow continues to redefine and disrupt the wellness industry, bringing the outdoors into consumer’s homes and providing a much needed source of connection,” said Gretchen Saegh-Fleming, chief commercial officer of Hydrow. “Mojo’s creative energy will push our thinking outside the box as we move beyond traditional advertising campaigns and focus on bringing our company’s message to life in new and unique ways. We look forward to this partnership and can’t wait to see what the future holds.”

In commenting on the new partnership, Mo Said, chief creative officer of Mojo noted: “We’re incredibly excited and honored to partner with Hydrow as the company brings positive change to the connected fitness category. Hydrow is a future-focused brand that people really care about. That plays to our strength of working with meaningful brands and engaging their fans as a critical marketing element.”

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The Marketing Standard, Fri, 16 Jul 2021 15:09:00 GMT