Cochlear Launches Hearprint - an App That Calibrates the Internet to Your Ears
CHE Proximity created the app and accompanying films, directed by The Glue Society’s Jonathan Kneebone
Cochlear has released Hearprint
; an online application that calibrates online video and music to the listener’s unique hearing ability.
CHE Proximity, together with audiologists and sound engineers have collaborated to raise awareness about the 3.6 million Australians living with some form of hearing loss.
Based on a series of user inputs, Hearprint works by adjusting audio frequencies so they are tailored to the listener’s hearing ability. It then calibrates online content to the viewer’s ears.
Anyone can download the software as a Google Chrome extension to hear all their favourite online films, TV shows and music, with their unique sound calibration.
“No two people hear the world the same,” explains Janet Menzies, General Manager – Cochlear Australia and New Zealand. “The new Hearprint tool helps Australians to visualise their unique sound calibration.”
Unlike hearing aids, which simply turn up the volume for all sounds around the wearer, Cochlear implants accommodate an individual’s unique hearing needs by recalibrating their ears to the world around them to restore their hearing.
Hearprint has been applied to the first content series calibrated to user’s unique hearing. The documentaries, by award-winning director of The Glue Society, tell the stories of how Cochlear is changing the lives of people with hearing loss.
Launching with the story of Jennie Brand-Miller - Leading Nutritional Scientist and Professor of Human Nutrition at the University of Sydney – who suffered 20 years of progressive hearing loss before a Cochlear implant allowed her to fulfill her passions as an academic, pioneering the Glycemic Index.
And Andy King – a High Performance Surf Coach – who had his life suddenly put on hold after losing his hearing from a coward punch. But after receiving a Cochlear implant, found his sense of self and became Surf Australia’s most esteemed coach.
Brian Jefferson, Group Creative Director says: “We don’t want to just make ads for Cochlear, we want to create experiences that help people reconsider their hearing and how Cochlear could help. Every day, thousands of Australians aren’t hearing as they should so for those people, the Hearprint turns every video on the Internet into a chance to realise there’s a better solution. And what better way to introduce it to the world than through the amazing stories of Jennie and Andy.”
Jonathan Kneebone of The Glue Society says: “Following on from the success of the Hearing Test In Disguise it has been exciting for us to also direct this latest piece of innovative creativity – where we reveal the significant human impact of such incredible technology.”
Cochlear will debut the Hearprint at a launch in their Macquarie Park headquarters alongside a special panel featuring Andy King, Ant White (CCO of CHE Proximity) and Janet Menzies, General Manager – Cochlear Australia and New Zealand.
Over the next few months an addressable media campaign will promote the technology and Jennie’s story to select audiences, along with a PR presence and website experience designed to capture leads.view more - Creative
Sound Design: Kathleen Burrows
Audio Post Production: Noise International
Post Production / VFX
Post Production Company: The Glue Society Studios
Flame Artists: Viv Baker
Colourist: Trish Cahill
Advertiser: Cochlear Limited
Clients: Scott Housley, Janet Menzies, Ben Marosszeky, Kerryn Burke, Linda Ballam-Davies, Kate Harrison, Leonie Fewster, Julie Decker
Production Company: Revolver/ Will O’Rourke
Executive Producer: Josh Mullens
Director: The Glue Society’s Jonathon Kneebone
DOP: Alex Harrod & Jordan Maddocks
Managing Director: Michael Ritchie
Producer: Isabella Vitelli, Jasmin Helliar
Creative Agency: CHE Proximity
Chief Creative Officer: Ant White
Group Account Directors: Mariana Rice
Group Creative Director: Brian Jefferson
CEO: Chris Howatson
Managing Director: David Halter
Senior Account Manager: Alice Jamieson
Senior Account Director: Charlotte Jone
Senior Copywriter: Cameron Brown
Senior Designer: Vanessa Saporito
Head of Design: Jason Young
Production co-ordinator: Katena Valastro
Senior Experience Strategist: Hannah Garcia
Head of Performance: James Shaw
Senior Digital Designer: Sebastian Perez de Arce
Performance Manager: Elliot Tindale
Experience Manager: Ryan Townsend
Performance Executive: Elaine Yang
Programmatic Manager: Tien Tran
Data and Media Operations Manager: Leigh Munday
Digital Products Director: Jamie Metcalfe
Digital Project Manager: Simon Ridley
Technical Director, Product & Communications : Matthew Rose
Head of Strategic Design: Matthew Willcox
Senior Digital Designer : Sebastian Perez de Arce
Creative Technologist: Matthew White, Patrik Fagard
Associate Creative Director: Letizia Bozzolini, Lisa O'Neill
Head of Production: Julie Duff, Head of CHEP Films
Genres: Documentary, People, Storytelling
Categories: Health care, Beauty & HealthProximity Worldwide, Mon, 05 Mar 2018 11:33:07 GMT