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Coca-Cola Polar Bears Count Down Delightful 'Rules of Christmas'

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DAVID São Paulo launches charming animated spot produced by Vetor Zero

Coca-Cola Polar Bears Count Down Delightful 'Rules of Christmas'

In their 25th anniversary celebration, the iconic Coca-Cola Polar Bears are back in Coca-Cola’s latest Christmas campaign. Classic Holiday situations inspire the new campaign called 'Christmas Rules', by DAVID São Paulo.

The campaign reminds us that everyone has a special role at the Christmas table, even if away from home. In this family there’s always room for one more. Now it’s the bear family’s turn to celebrate in great Xmas style – the decorated tree, the supper arrangements, the welcoming of guests and the selfie around the table. 

The short film including a 3D version of the tale, was produced by Vetor Zero. The new short film is also a sequel to the previous campaign, in which human families revealed positive values behind household rules, looking closely at the role of care in family relations.

“We’re bringing back the Coca-Cola Bears to talk about 'Christmas Rules', which is a follow-up campaign to our 'Household Rules' campaign from earlier this year. In order to capture these spontaneous moments, our production team spent the week at the North Pole with this beloved family. It was pretty cold up there, but the Bears made us feel right at home,” says Rafael Donato, creative VP at DAVID SP.

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Advertiser: Coca-Cola Brazil

Client Approval: Selman Careaga, Beatriz Bottesi, Keila Marconi, Augusto Veríssimo, Flavio Reghini e Poliana Tonelli

Production Company

Director: Alton

Executive Producer: Alberto Lopes and Sergio Salles

Producer: Eduardo Silva e Ricardo Vaz

Production Company: Vetor Zero


Audio Post Company: Jamute

Producer: James Pinto e Leck Gomes

Voice Over: Luiza Caspary


Editor: Leonardo Nichida, Eduardo Silva and Ricardo Vaz

Creative Agency

Account Management: Carolina Vieira, Stefane Rosa, Cacá Franklin, Fernanda Feldmann, Camila Coelho, Pedro Zetune

Art Director: Fabio Natan, Thiago Ferreira, Christiano Vellutini

Copywriters: Lucas Silva, Lucas Vigliar, Fernanda Machado

Creative Agency: DAVID SP

Creative Director: Edgard Gianesi

Creative VP: Rafael Donato

Head of Innovation: Toni Ferreira

Managing Director: Sylvia Panico

Media Planners: Márcia Mendonça, Camila Fiuza, Diego Rolim, Leila Pereira e Manuela Cintra

Planners: Daniela Bombonato, Carolina Silva and Bruno Gomiero

Producer: Fabiano Beraldo, Fernanda Peixoto, Gustavo Viola

Social Media: Lucas Patrício

Genres: Animation, Music & Sound Design

Categories: Soft Drinks, Carbonated Drinks

Press Kitchen, Mon, 26 Nov 2018 17:55:21 GMT