Wed, 02 May 2018 16:57:02 GMT
Due to the time difference between Mexico and Russia, the games of the upcoming World Cup will take place in the morning (Mexico time).
In this spot, Lala and Circus propose the perfect companion to enjoy every game, no matter how early they are broadcasted: a Six of Lala milk.
"The starting point for this campaign is the fact that the games during this World Cup will take place in the Mexican early morning and the importance of milk during the breakfast routine.
In this spot, Lala proposes a new way of consuming milk which allows the football match drinking rituals to be maintained while respecting the consumers’ morning habits," said Ignacio Liaudat and Dauquen Chabeldin, CEO and Head of Creative at Circus Mexico, respectively.qview more - Creative
Digital: Marina Lopez / Georgina Arambula
Marketing Director: Jorge Ramos
Marketing Insight: (Marketing Team) Marina Lopez / Georgina Arambula
Post Production Company: The Workshop
Producer: Aaron Durán León
Production Assistant: Alfredo Sánchez
Art Director: Juan Carlos del Torno
Production Company: Habitant
Executive Producer: Jorge Berrospe
Editorial & Online: Aaron Durán León
Line Production: Juan Carlos García
Executive Creative Director: Marelia González
Gaffer: Lucio Gutiérrez
Audio Post Production: Bias
Creative Agency: Circus
CEO: Ignacio Liaudat
Agency Production: Maia Liaudat
Digital Planner: Rene Molina.
Head of Creative Operations: Dauquen Chabeldin
Global Head of Accounts: Agostina Causarano