Due to the time difference between Mexico and Russia, the games of the upcoming World Cup will take place in the morning (Mexico time).

In this spot, Lala and Circus propose the perfect companion to enjoy every game, no matter how early they are broadcasted: a Six of Lala milk. 

"The starting point for this campaign is the fact that the games during this World Cup will take place in the Mexican early morning and the importance of milk during the breakfast routine.

In this spot, Lala proposes a new way of consuming milk which allows the football match drinking rituals to be maintained while respecting the consumers’ morning habits," said Ignacio Liaudat and Dauquen Chabeldin, CEO and Head of Creative at Circus Mexico, respectively.q