Mon, 04 Nov 2013 14:46:04 GMT
Integrated creative agency, 23red, has created a joyful Christmas campaign for Bluewater highlighting the attractions on offer during the Christmas period, including its Winter Wonderland.
Bluewater’s seasonal campaign, running across video-on-demand, outdoor, online, press and social, features the line ‘Christmas is Here’ – signifying simultaneously that the festive season is upon us, but also that Christmas can be found at Bluewater.
The initiative celebrates the warmth and euphoria of the advent of the Christmas period and all the trimmings that accompany it, as well as reinforcing the magic and enjoyment of Christmas at Bluewater.
The integrated campaign, launching on 4 November, will support the key retail sales period, driving footfall overall as well as to the Christmas events planned at the leisure and events destination.
This is the latest campaign cementing Bluewater’s positioning as a curator of experiences that are imaginative, energetic and vibrant. It is also the first campaign since the launch of the new brand for Bluewater on 1 October – also created by 23red – which included a vibrant new logo as part of a revised direction for the brand.
Sean Kinmont, Founding Partner - Creative at 23red, said: “We all know the pleasure and anticipation that the arrival of Christmas brings. The ‘Christmas is Here’ campaign captures that, and Bluewater’s offer as a leading festive destination.”
David Wilkinson, Head of Marketing at Bluewater, added: “Bluewater has always been viewed as an outstanding day out for all the family and never more so than over the Christmas period. The work that 23red has delivered for our Christmas campaign this year really captures this in an impactful and engaging way that truly underlines Bluewater’s position as a leading UK destination.”
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Title/Project: Christmas is Here
Agency contact: Sean Kinmont
Agency contact job title: Founding Partner - Creative
Client name: David Wilkinson
Client job title: Head of Marketing
Copywriter: Louise Hart
Art director: Tristan Cavanagh
Designer: Phil Waterhouse
Media agency: Blue Tiger
Media planner: Adam Outlaw
Production company: icreate
Director: Steve Meredith
Audio Post Production: F Great Studios
Post Production: F Great Studios
Categories: Retail Stores, Retail and Restaurants23red, Mon, 04 Nov 2013 14:46:04 GMT