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23red
Advertising Agency
London, UK
A:3 Dryden St, Covent Garden, WC2E 9NA

2.0k

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IPA (UK)

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About

Our mission

Change Behaviour for the better

23red is a purpose-driven creative agency. We develop brands and campaigns that change behaviour for the better and have a positive impact on people’s lives. 

We’re independent, award-winning and work with leading businesses, charities and government. 

In an era when consumers place more value on purpose, our Do.Feel.Think. philosophy means we focus on the immediate action that can drive long-term change and deliver work to engage audiences through the most relevant channels, close to the point of purchase, influence or change. 

Our philosophy

Every creative agency says that they do things differently. But we actually do. And everything we work on uses the same approach: getting people to do something (and do it now) for a brand or cause – is a powerful way to make them feel and think differently. It changes their behaviour and attitude.

Specialities
CONSULTANCY
Consult23, our consulting offer, develops strategies that underpin individual, organisational and societal change


INSIGHT & EVALUATION
A dedicated in-house insights team with access to all the latest research tools and an evaluation framework that creates the sight lines between inputs and impacts


STRATEGY & PLANNING
We develop integrated campaign strategies for brands that focus on immediate action and long-term change


CREATIVE & CAMPAIGNS
Big ideas and tech-led activation campaigns across paid, owned and earned channels


PR & INFLUENCER
Fame23 delivers powerful storytelling that connects with audiences through voices they trust


SOCIAL & CONTENT STRATEGY
Our social offer creates meaningful content that engages, educates, entertains.


PARTNERSHIPS
Our ‘Inside out’ approach and Contact23 database helps to forge national and local partnerships and identify influencers