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Christmas Film for Iguatemi Shopping Mall Highlights the Importance of Sharing Moments

Creative 201 Add to collection

Conceived by Ampfy agency, the campaign is inspired by paper crafts and features a new version of a classic Holiday song

Christmas Film for Iguatemi Shopping Mall Highlights the Importance of Sharing Moments

To celebrate Christmas, Brazilian shopping mall chain Iguatemi launches a new campaign focused on the importance of having moments of sharing and caring with friends and relatives. Referencing the familial aspect of the season, the campaign puts forward the question: who could be Santa Claus’ Christmas Eve companion?

Conceived by Ampfy agency, the film reinforces Iguatemi’s brand positioning that presents their malls as 'settings for remembrance'. The visual language employed was based on paper crafts, produced with 3D CG with touches of motion graphics, with the animation showing the characters giving Christmas colour and life.

“We began to wonder what would Santa’s own Christmas Eve be like. After a long day delivering presents all around the world, would he come home to find no one waiting to share Christmas dinner with him, like all the families he saw along the way?” says Ampfy’s partner and creative VP Fred Siqueira. “With a whistle, we bring several characters from Christmas tales over to celebrate together with Santa Claus."

For the soundtrack, an exclusive version of the classic song, Auld Lang Syne was recorded by American singer-songwriter Elizabeth Ziman. Brazilian multi-instrumentalist Milton Guedes – who’s played with renowned local acts like Caetano Veloso, Gilberto Gil, Rita Lee and Roberto Carlos – is the man behind Santa’s whistle, a sound motif that ties the film together.

“Christmas is very important to us. Iguatemi works every day to make each and every one of its malls a place for excellent shopping and leisure, especially this time of the year. With this campaign we intend to strengthen that positioning and get even closer to the consumer,” says the company’s marketing and sales VP Marcelo Miranda.

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Audio Post Company: Quiet City Music+Sound

Producer: Chris Jordão and Darren Solomon


Animation Company: Vetor Zero


Advertiser: Iguatemi

Production Company

Director: Gabriel Nóbrega

Executive Producer: Alberto Lopes and Sérgio Salles

Production Company: Vetor Zero

Creative Agency

CEO: Pedro Cabral

Chief Creative Officer: Fred Siqueira

Client Service: Camila Patrick, Luisa Franchi and Evelina Rios

Creative: Nego Lee, Fred Siqueira, Rodrigo Marangoni, Daniel Di Pompo, Stéphanie Zampollo, Lucas Chinen and Fabiana Vieira

Creative Agency: Ampfy

Creative Director: Rodrigo Marangoni

Executive Creative Director: Alexandre Nego Lee

Media: Ester Ribeiro, Juliana Aoki, Andreia Passos

President: André Chueri

RTV: Luiza Pagliarini, Francine Aoki, Aurélio Ribeiro and Augusto Romeo

Social Media: Murilo Vasconcelos, Raquel Rodrigues and Beatriz Harumi

Genres: Animation, Music & Sound Design, Visual VFX

Categories: Supermarkets, Retail and Restaurants

Press Kitchen, Tue, 11 Dec 2018 23:17:31 GMT