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Central Films' Rodrigo Garcia Saiz Discovers Inspiration Closer to Home in Touching Polish Ad

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The work for Polish auction site, Allegro, tells the story of a mother's devotion to her daughter

Central Films' Rodrigo Garcia Saiz Discovers Inspiration Closer to Home in Touching Polish Ad

Central Film’s award-winning director Rodrigo Garcia Saiz shows a mother’s devotion to her daughter makes a deeper impact than she knows in a touching spot for Polish auction site Allegro out of Bardzo. The spot finds a woman stretching the bounds of her creativity to craft a unique ensemble for her daughter’s school costume party. The little girl remains fickle with the wide array of options, turning down thoughtfully handmade getups ranging from a dinosaur, rain cloud, bumblebee, mummy and astronaut. The mother is perplexed when the little girl requests a simple red dress and a string of pearls until she realises that it was she that her daughter was idolising all along.






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Central Films' Rodrigo Garcia Saiz Discovers Inspiration Closer to Home in Touching Polish Ad

CREDITS

Brand
Agency / Creative
Production
Post Production / VFX
Editorial
Music / Sound
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Press Kitchen, Tue, 11 Apr 2017 16:48:19 GMT