Caudalie Takes Over Space NK Hans Crescent to Celebrate Best Selling Vinoperfect Collection

01/05/2024

Backlash

Experiential Marketing

London, UK

ADD TO COLLECTION

01/05/2024

Backlash developed the truly immersive and memorable pop up

Fast becoming a global icon, Caudalie’s Vinoperfect Serum sells one bottle every 30 seconds worldwide due to its industry leading ability to brighten and even skin by 63% after just one bottle. Caudalie have also launched a new fast-acting treatment cleanser that gets to work in just 30 seconds to gently peel and resurface the skin through its foam-like, lightweight texture. The collection boasts unrivalled results and clean-to-skin formulas to leave customers with a glowing radiant complexion without compromise.

Caudalie have chosen Space NK’s Hans Crescent store to celebrate their Vinoperfect Collection and Backlash, the #1 experiential marketing agency have been enlisted to help them, creating a truly immersive and memorable pop up for Caudalie’s customers.

For the first time in the UK, Caudalie have teamed up with TikTok Superstar Amelia Olivia (@amelia0livia) to commemorate the range as a true Caudalie fan. The week-long pop up will immerse customers in her Beautea room where they can find all of Amelias favourite products from the range. Customers can enjoy skin consultations from Caudalie’s Beauty Experts using high tech 3D skin scanning devices and have the chance to win some products to take home too.

Gregory Brun, general manager Caudalie UK and Ireland comments, “Our goal is to give our customers the complete Caudalie experience. Our immersive experience in partnership with Space NK celebrates our iconic Vinoperfect serum and brings it to life. We are so proud to have TikTok Superstar Amelia Olivia (@amelia0livia) as the face of this year’s campaign and having a pop-up where fans can find all of Amelia’s favourite products from the range is the perfect way to engage with our customers in-store. Our Beauty Experts will be on hand to deliver skin consultations using high tech 3D skin scanning devices so visitors can build their bespoke Caudalie skincare routine. We look forward to welcoming visitors to celebrate Vinoperfect with us!”

Carina Garcia, senior art director at Backlash comments, “It’s been a delight working on this immersive pop up for Caudalie to celebrate their best selling Vinoperfect Collection. A truly natural collaboration with Amelia Olivia brought to life, giving customers a very memorable and personal insight and “close up” experience in her Beautea room.”

WHEN & WHERE: