Beauty Pie - Warehouse of Dreams pop up
Brief:
Online brand Beauty Pie wanted a show stopping IRL pop-up in central London that was commercially hardworking and delivered strong ROI (footfall, sales & membership sign-ups).
Solution:
The ‘Warehouse of Dreams’ concept played into the brand’s USP of cutting out the middleman and brought to life their rebellious personality in a visually fun way. We took consumers on a simple brand journey where they got ‘hands on’ with over 200 SKUs, and with a fully stocked storeroom, we were able to close an amazing amount of purchases ensuring there were happy faces all around.
Results:
• £20k sales per day
• 200 annual membership sign-ups per day
• 105 press, VIP & influencer attendees delivering 406 posts
• 12M reach & 40k engagements
BIG AGENCY THINKING WITHOUT THE PRICE TAG
Experience-driven 'big ideas' for big and little budgets.
OUR MISSION
TO MAKE THE POWER OF 'BIG AGENCY' EXPERIENCE-DRIVEN IDEAS ACCESSIBLE TO ANY BRAND, NO MATTER WHAT THE BUDGET.
Backlash was created to provide brands with a new, more progressive creative experiential marketing agency model. We have taken years of experience working for large successful global agencies, across many categories and channels, and distilled them into a unique industry offering.
By making this exciting form of face-to-face experiential marketing accessible to all, we win the hearts and minds of our clients.