+Castro's Cholesterol Awareness spot for Danone

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Vidacol helps lower cholesterol – one of Argentina’s biggest killers
+Castro's Cholesterol Awareness spot for Danone


40 per cent of Argentinians are unaware of their cholesterol, despite it being one of the country’s biggest killers. 
To promote their cholesterol-lowering drink, Vidacol, Danone via +Castro turned Buenos Aires’s famous Obelisk monument into a beating heart, during the Month of the Heart - It beated to the rhythm of its people.


Advertiser: Danone

Product: Vidacol

Agency: +Castro

Innovation directors: Nicolás Pimentel , Pedro Saleh

Creative team: Francesco Vicenzi, Darío Rodríguez

Digital director: Sebastián Zuddio

Innovation Strategist: Manolo Jofré

Innovation producer: Pablo Del Bosco

Tech developer: MID (Media Interactive Design)

Production company: Sake

Production team: Marina Arslanian, José Violante, Esteban Budassi

Advertiser supervisor: Mariana Volpellier, Rodrigo Chaimovich, Fernando Ragni, María Celia Lima (Danone) Héctor Gatto (Buenos Aires City Government)


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+Castro, 7 years ago