+Castro's Cholesterol Awareness spot for Danone

40 per cent of Argentinians are unaware of their cholesterol, despite it being one of the country’s biggest killers. 

 

To promote their cholesterol-lowering drink, Vidacol, Danone via +Castro turned Buenos Aires’s famous Obelisk monument into a beating heart, during the Month of the Heart - It beated to the rhythm of its people.

 

 

Credits

 

Advertiser: Danone


Product: Vidacol


Agency: +Castro


Innovation directors: Nicolás Pimentel , Pedro Saleh


Creative team: Francesco Vicenzi, Darío Rodríguez


Digital director: Sebastián Zuddio


Innovation Strategist: Manolo Jofré


Innovation producer: Pablo Del Bosco


Tech developer: MID (Media Interactive Design)


Production company: Sake


Production team: Marina Arslanian, José Violante, Esteban Budassi


Advertiser supervisor: Mariana Volpellier, Rodrigo Chaimovich, Fernando Ragni, María Celia Lima (Danone) Héctor Gatto (Buenos Aires City Government)