A new campaign has been launched to encourage people to volunteer with the charity, ALONE. The campaign features, and is inspired by, real volunteers who also share their stories on the ALONE website.

Created by Bonfire the campaign comprises of OOH six sheets with space kindly donated by JC Decaux and a series of online videos.

It’s a hugely positive campaign that celebrates just how rewarding it can be to spend time in the company of older people. Designed to appeal to anyone with a hint of friendliness, it turns the language of recruitment advertising on its head. Essential Skills? Being yourself. Benefits? In kindness. If the campaign is talking to you then maybe you should consider talking to ALONE?

All creative services, photography and media space have been donated pro-bono.