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Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

Touching Film from ALONE Captures the Joys of Volunteering

26/04/2023
Advertising Agency
Dublin, Ireland
267
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Film from Bonfire tells the emotional story of the impacts volunteering can have

Volunteers with ALONE are amazing people, but the organisation needs more of them. A lot more of them.

Bonfire has created a new campaign to encourage more people to volunteer built on a very simple truth: "It feels amazing to make someone feel amazing”. This insight is based on feedback and interviews with volunteers and older service users who have both declared just how much the visits mean to them. “You don’t know how rewarding it is until you do it,” said one volunteer. “It has brought brightness and friendship into my life,” said a service user. 

Central to the campaign is a short-movie-style commercial based on an emotional and engaging study of a real visit. The film shows how amazing volunteering can make you feel, demonstrated in abundance by the wonderful effect on the older person featured. When you see it, you’ll know. You couldn’t make it up.

Directed lovingly by Richard Childs from Tiny Ark, the film is underscored by a beautiful song, "In your House There, " written and performed by Jane Willow.

Credits
Brand
Agency / Creative
Production
Music / Sound
Work from Bonfire
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Turas
10/10/2023
99
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