Boldspace Takes the Reins on Mallow & Marsh's Social Channels in Sweet Partnership

Leading industry confectioner, The Serious Sweets Company, has appointed Boldspace as its social agency partner for the gourmet marshmallow business, Mallow & Marsh. This collaboration marks a significant milestone for the brand and follows Boldspace being appointed to manage Mallow & Marsh's brand refresh earlier this year.

Mallow & Marsh, a distinguished UK-based confectionery brand known for its craft-quality mallow bites and bars, has been creating waves in the food industry since its inception in 2013. With a focus on sensational flavours and premium quality, the brand has successfully garnered a widespread distribution network and a dedicated fanbase. Acquired by The Serious Sweets Company in 2023, Mallow & Marsh is set for ambitious growth this year, with stocks already available in leading UK retailers such as Tesco, Sainsbury’s, ASDA, Waitrose, and Ocado.

Boldspace, rapidly making its mark in the global food and drink sector, has been appointed to creatively develop and execute all Mallow & Marsh’s social activity, across Instagram, Facebook and TikTok. Taking the brand's latest refresh as a jumping-off point, Boldspace hopes to bring Mallow & Marsh’s social content into a new era, with delicious recipes, brand-building content and creative posts. The agency has already established strong credentials through its work with notable clients in this space such as TGI Fridays and Greek food brand DODONI.

Commenting on the partnership, Lou Kelly, head of consumer at Boldspace said, “We’re thrilled to begin working with Mallow & Marsh to develop their social strategy and start producing fresh content. The team at Boldspace has executed an exceptional rebrand, and we're excited to extend our collaboration with Mallow & Marsh as we move forward into this exciting phase together”

Hannah Clough, brand manager at Mallow & Marsh said, “Following our brand refresh work with Boldspace, we are delighted to now be working with them to take this execution to our social platforms. From the outset, we were impressed with Boldspace’s credentials in this sector, and their ideas for Mallow & Marsh certainly did not disappoint. We are looking forward to working with the team there to bring these ideas to life, making Mallow & Marsh the category leader it deserves to be.”