Boldspace Makes 2 Senior Creative Appointments

Above: Adrian Lee (left), Julian Abel (right)

Boldspace has announced the appointment of two senior creatives to bolster the agency’s creative output, with Adrian Lee joining to lead earned creative and Julian Abel heading up copy.

Adrian, who has nearly 30 years’ experience in PR and joins as senior creative, will report to head of consumer, Lou Kelly, and support across consumer and corporate accounts including Direct Line, BetMGM, TGI Fridays, Lovehoney, and Moonpig.

Adrian started his career at Jackie Cooper PR in the 1990’s before spending eight years in-house at Sky, rising to be director of publicity during the company’s biggest period of growth, launching both High Definition and Sky Broadband. He left Sky to become managing partner at Taylor Herring and was subsequently director of publicity at Frank PR. During his time in agency and as a creative freelance he has worked with a wide variety of clients including Nando’s, Abbey Road Studios, Aldi, and most recently the Barbie movie.

Julian, who joins as senior creative copywriter, joins from digital experience agency Critical Mass and brings more than a decade’s experience in large marketing and ad agencies including Media Monks, Firewood Marketing and JWT. Julian has worked across global brands including Google, Unilever and PayPal.

Also joining the PR team at Boldspace are Shanil Nayee and Eli Shebson, who join as account directors from Harvard and Frank respectively, and Neasa Barnes, who joins as communications executive from social agency, OneFifty.

Mike Robb, co-CEO at Boldspace, said, “We want to be famous for crafting the most creative consumer and corporate communications around – the campaigns that ignite important conversations through big ideas and bold creative. We’ve done some brilliant work that has done exactly that in the four years since we launched and Adrian is a big step in us taking things to the next level. His background in supporting creative across consumer, B2B and corporate make him the perfect fit for us as we make our mark even more strongly in the coming years, and I am delighted to welcome him to the team.”

Commenting on his appointment, Adrian Lee said, “Boldspace has built an impressive roster of clients and an incredible team in a relatively short space of time. The culture and approach of the agency is immediately appealing, as its progressive approach to integrating across brand and communications, with a strong – and dare I say it, unique – data underpinning to proving the effectiveness of the work. I am excited by what we can deliver in the years ahead.”

Julian Abel said, “It became immediately apparent to me that this is an agency doing things differently and massively on the up. It’s an exciting time to be here and I’m looking forward to playing my part in elevating the quality of our creative output across many of the exciting brands we work with.”