Tue, 09 Nov 2021 14:52:55 GMT
Fast-growing brand building, communications and analytics agency Boldspace has relaunched its data and analytics platform, BoldLens, following significant six-figure investment into the system.
BoldLens, which was first launched in September 2020, enables clients to monitor, track, predict, and react to developing trends around their business in real-time. The platform has undergone a major upgrade following a development process that started early this year, including the addition of automated identification of issues or opportunities across communications channels. Other upgrades include the deployment of AI that enables clients to predict the future performance of communications and marketing campaigns based on millions of historical data points.
The platform has undergone a complete visual overhaul, with a new brand identity and user experience designed to make the system as simple as possible, a key part of the company’s mission to make data accessible for all brands.
Therese Moriarty, head of data and insight at Boldspace, said: “BoldLens is now undoubtedly one of the most visually appealing and intuitive business intelligence systems I have ever used. Building a simple system that removed much of the noise so that clients can get to the key issues that are actually driving their business was a crucial part of the development process. This clarity, alongside the automation of insights and consolidation of so many different data sources in one place, makes BoldLens a truly game-changing proposition for clients.”
Three new hires have joined the business in November as the business readies itself to ramp-up the impact of BoldLens in 2022. Titila Bass joins as a Business Intelligence Analyst, having previously held data roles with British Gas, ANZ and CYBG; Selena Cox joins the team as a product manager from SaaS-based business Shipamax; and Lauren Stone joins as an Account Executive, solely working on BoldLens. The business expects to make a further three appointments focused on BoldLens in the coming months.
Mike Robb, co-founder at Boldspace, said: “We are on a mission to make data and creativity simultaneously accessible for all brands. This has been at the core of what we set out to achieve from the very beginning, but we knew that placing data at the core of what we do had to be more than just words. We also knew that to provide a truly objective, accountable agency model that operates within and across all communications channels, the integration of every possible data source across those channels was absolutely critical. This is why we built BoldLens and are so excited about what it can achieve for clients in the years ahead.”view more - Hires, Wins & BusinessBoldspace, Tue, 09 Nov 2021 14:52:55 GMT