Boldspace Appoints Matt Weston as Creative Director

Brand building, communications and analytics agency Boldspace has appointed former BBDO, M&C Saatchi and Iris Worldwide creative Matt Weston as creative director.

Matt will work across the agency’s client base to build creative campaigns based on real-time, data-led insight, demonstrating the agency’s commitment to fusing data with creativity to help brands identify the space where they can innovate, differentiate and cut-through.

Beginning his career as a copywriter in Sydney, Matt joined M&C Saatchi in May 2008 before moving to BBDO in Paris as associate creative director. He then moved to Los Angeles in the same role at SOAP Creative, before moving back to London with Iris Worldwide. He has worked with brands large and small in his career including Samsung, Disney and Pizza Hut, and has won nearly 30 industry awards for his work.

Nick Ford-Young co-founder at Boldspace, said: “We launched Boldspace with a simple belief that data, creativity and agility combined was the future of the agency model. We’re proud of the award-winning work we have already delivered; but the addition of a creative of Matt’s quality demonstrates how highly we value creativity, underpinning our ambition to become not only the most objective but also one of the most creative agencies for challenger brands and ambitious businesses on a mission. We are delighted to welcome him to the team.”

Commenting on his appointment, Matt Weston said: “Boldspace is an agency trying to do things very differently to anything I’ve seen before. By finally being able to integrate advertising, marketing and PR effectively and using new levels of data to set the parameters in which to be wildly creative, the opportunity for our clients is hugely significant. As a creative, I’ve never seen a role or opportunity that has got me as excited – with no boundaries to delivering bold work with impact – and I could not be more thrilled to join the team as we head into 2021.”

The appointment builds on a strong 2020 for the agency, which now has 17 clients across a range of sectors including technology, healthcare, fintech, financial services, ecommerce, and energy. Weston’s appointment is the third senior hire in six-months, following Therese Moriarty as head of data and insight and Dan Jenkins as Head of Client Services in the second half of 2020.