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Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745
Bolder's CGI Talents Highlight Oysho's Sport Tech Fabric
24/02/2022
Group745
Creative Production Studio
Brighton, UK
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Bolder's graphics delve into the fabrics characteristics, build and form ability
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Women’s wear brand Oysho contacted Bolder via its brand team in Barcelona to create launch campaign assets for its biggest selling product - a double capsule collection of ‘Compressive’ sports wear pieces.

With enhanced technical details in the range’s new designs, Oysho called on the advanced visual capabilities of CGI and Bolder’s stylistic experience to explain the fabric characteristics, structural build and the product’s form refining ability.

Bolder’s production process for the project ran from initial concept design, storyboarding, set design, motion shoot with Trinity rig, stills photo shoot, 3D scanning and Direction - to 3D tracking, CGI design & modelling, textile simulations, fabric texturing, editing, retouching and grading.

Credits
Agency / Creative
Production
Post Production / VFX
Music / Sound