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Bolder's CGI Talents Highlight Oysho's Sport Tech Fabric

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Bolder's graphics delve into the fabrics characteristics, build and form ability

Bolder's CGI Talents Highlight Oysho's Sport Tech Fabric

Women’s wear brand Oysho contacted Bolder via its brand team in Barcelona to create launch campaign assets for its biggest selling product - a double capsule collection of ‘Compressive’ sports wear pieces.

With enhanced technical details in the range’s new designs, Oysho called on the advanced visual capabilities of CGI and Bolder’s stylistic experience to explain the fabric characteristics, structural build and the product’s form refining ability.

Bolder’s production process for the project ran from initial concept design, storyboarding, set design, motion shoot with Trinity rig, stills photo shoot, 3D scanning and Direction - to 3D tracking, CGI design & modelling, textile simulations, fabric texturing, editing, retouching and grading.

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Creative Director: David Farquharson

Shoot Director: Kenny McCracken

Producer: Sophia Lengui

CGI: Callum Round, Arran Bish, Charlie Ellis

Sound Design: Tom Joyce - Sound Canvas

Categories: Clothing and Fashion, Sportswear

Bolder Creative, Thu, 24 Feb 2022 15:37:36 GMT