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Bolder Creative Transforms ASSOS Rider into the Ultimate Speed Machine

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CGI and live action combine to showcase the Superskin range of fibres and fabrics

Bolder Creative Transforms ASSOS Rider into the Ultimate Speed Machine

For the launch of their ‘fastest’ bib shorts yet, ASSOS tasked Bolder with creating a sequence transforming their rider into the ultimate speed machine, aided by the powerful compressive strength of the product.

A macro level intro of fibres and fabrics, leading to dramatic simulations of compression and comfort was created. CGI and live action was combined to manipulate and contort the rider within a futuristic backdrop - with a heavy monochromatic grade throughout, giving a striking stylistic edge to the sequence.

Designed to build a rapid, hypnotic and intriguing flow of imagery, the film was driven and enhanced by a powerful sound track to create an immersive and intense experience.

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Categories: Clothing and Fashion, Sportswear

Bolder Creative, Tue, 05 Apr 2022 16:15:43 GMT