Bolder Creates Disruptive and Fast-Paced Promo for BT Sport's Ashes Coverage

Bolder was appointed by BT Sport to create a disruptive, fast paced promo and title sequence for their full coverage of this years Ashes test series. 

Bolder worked closely with the BT Sport creative team on the concept and storyboard and together were inspired by high-end motion graphic trends and techniques, taking these approaches and applying them to this fast paced, poppy sports promo. 

To create the bold and impactful sequence Bolder built multiple sequences featuring the famous urn, spinning, mutating, breaking and distorting - all packaged up with a healthy dose of ‘glitching’, fast cuts and graphic details. The promo then led on to creating the Broadcast package title sequence for all BT coverage.

The short dynamic clips made it easier for the whole Bolder team to work across the project which benefitted the fast turnaround.

All content was used across TV and digital platforms and launched in December 2021.