Tue, 07 Jul 2020 12:45:15 GMT
Bold White Space, the newly-launched brand strategy and communications agency bringing together advertising, marketing and PR, has made two additions to its founding team.
Former TBWA and MediaCom strategist, Allan Dickenson, joins as a senior brand consultant and will work across the agency’s client base to support on brand strategy, development and campaign planning. Allan previously spent more than six years at MediaCom and brings a well-rounded and multi-disciplinary approach to brand and communications planning.
Imogen Kranz joins as a senior consultant from global investment bank DC Advisory, where she was responsible for managing and executing a wide-range of communications and marketing campaigns across Europe, Asia and the United States. She previously worked in marketing at Ingenious Media and for Merlo Coffee, one of Australia’s largest producers.
Mike Robb, co-founder and managing director at Bold White Space, said: “The biggest challenge in realising our ambition to bring together advertising, marketing and communications in one agency is finding the right people who share our view of the world and have a passion to do something to change it. In Allan and Imogen we have two outstanding multi-disciplinary consultants who are exactly that, bringing significant experience from different backgrounds to our work with clients. I am delighted to have them on board from the outset.”
Commenting on her appointment, Imogen Kranz said: “There is so much wrong with the way advertising, marketing and PR operate today, with manufactured silos, ever-increasing inefficiencies and a lack of objectivity leading to average outcomes. I am thrilled to be part of the Bold White Space team from the beginning as we look to change the way agencies operate to create better work and maximise value for our clients.”
Commenting on his appointment, Allan Dickenson said: “Having worked with some of the biggest agencies and clients in the world, I have seen first-hand how a lack of integrated thinking and objectivity can negatively impact outcomes. The impact of technology, and how it combines with creativity, on our industry is still nascent and I am excited about putting this combination at the centre of our approach at Bold White Space.”
Bold White Space launched in May and brings together advertising, marketing and PR. It was founded by Mike Robb, former ENGINE I MHP managing director, and Nick Ford-Young, former managing director of brand strategy and content agency Studio Black Tomato, and is chaired by former global CEO of BBH, Simon Sherwood.
view more - Hires, Wins & BusinessBoldspace, Tue, 07 Jul 2020 12:45:15 GMT