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Black Madre Helps Heinz Reveal Its Biggest Secret

Creative 107 Add to collection

São Paulo studio teams up with Africa DDB on graphical campaign

Black Madre Helps Heinz Reveal Its Biggest Secret

São Paulo studio, Black Madre, helped Heinz reveal its biggest secret… real tomatoes.

Who could imagine that the brand makes its ketchup from just tomatoes and five other natural ingredients? In a comedic campaign, the brand shows how you can make its ketchup in your kitchen, and the studio translated this into eight stylised posters.

Intended to convey the organic origins of Heinz, the campaign promotes the fact that Heinz plants and cultivates its tomatoes to the highest agricultural standards to deliver the perfect flavour. And to prove this, Africa DDB invited Black Madre to produce the key visuals, posters, and graphic trade material to spread this idea and create the biggest tomato farm ever.

Throughout the campaign, Black Madre’s artists brought to focus the main ingredient that makes the flavour known and praised by consumers. With a mix of colours and texture, people can understand what the intention of the campaign is with just one look. 

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Black Madre makes the institutional campaign for Heinz
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Text: Fernanda Lemos

Client: Heinz

Agency: Africa DDB

Executive Creative Director: Felipe Cury, Philippe Degen

Creative Director: Douglas Reis, Henrique Martins, Rafael Carvalho

Art Director: Gabriel Moniz

Copywriter: Felipe Farah

Stil Images: Rodrigo Pirim

Film Director: Felipe Mansur

Audio: Supersonica

Production Company: Black Madre

Creative Director (Black Madre): Andre Maciel

Executive Director: Tina Castro

Planner: Leticia Alves, Beatriz Perrote

Account: Fernanda Lemos, Camila Holzmann

Producer: Laryssa Andrade

Illustrators: Léo Soares, Douglas Lopes, Bob Souzza

Genres: Illustration

Categories: Food, Sauces and Spreads

Black Madre, Thu, 14 Jul 2022 14:10:00 GMT