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Black Madre Awarded Silver and Shortlisted During First Day of Cannes Lions

Creative 27 Add to collection

Studio recognised for 'Chicago not in Chicago' CNN Polygraph and Breakchains with Blockchain

Black Madre Awarded Silver and Shortlisted During First Day of Cannes Lions

One of the most important communications and advertising events of the year started this week and all attention is on the south of France, where the Cannes Lions International Festival of Creativity is happening.

During this week the whole world will get to know the campaign, artists and agency that brought to the light amazing materials, good enough to win the Lion, one of the most prestigious awards in the advertising area.

For Black Madre the week started with good news and three works shortlisted. The amazing project 'Breaks Chains with Blockchain' in collaboration with HorizonFCB Dubai, was an opportunity to help free women who have been sentenced to prison in Egypt through the sale of NFT. This shocking project brought to light the situation of hundreds of women that fight daily to keep their families safe. For this project, the festival awarded the campaign with a Silver Lion in the category Contented > Personalized Storytelling and Experience.

The campaign Chicago not in Chicago, created and developed by Black in partnership with Energy BBDO Chicago, was shortlisted in two categories Innovation in Outdoor > Standard Site and Illustration > Print and Publish.

And the last, but not least of the day, the campaign CNN Polygraph was shortlisted in the category Communication Design > Posters. A campaign that shows the commitment to the truth and good journalism.

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Polygraph
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Break the chains with brakchaiins
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Chicago Not in Chicago
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Text: Fernanda Lemos

Campaign: Chicago Not in Chicago

Client: City of Chicago

Creative Agency

Agency: Energy BBDO

Art Director: Gabriel Barrea

Chief Creative Officer: Pedro Pérez, Josh Gross

Creative Director: Rodolfo Fernandes, Ricardo Salgado

Art Director: André Maciel

Executive Director: Tina Castro

Account: Fernanda Lemos, Tayná Boaventura

Planner: Leticia Alves, Beatriz Perrote

Production: Larysssa Andrade

Illustrator: ícaro Yuji, Rafael Duque, Victor Goularte, Diego Abreu, Pedro Gabriel, Igor Ras.

Campaign: CNN - Polygraph

Client: CNN

Agency: Almap BBDO

Art Director: Iron Brito, Rafael Gil, Rodrigo Almeida

Creative: Rafael Gil, Rodrigo Almeida, Francis Alan, Gustavo Tassel

Art Director (Black Madre): André Maciel

Executive Director: Tina Castro

Account: Fernanda Lemos, Camila Holzmann

Planner: Leticia Alves, Beatriz Perrote

Production: Larysssa Andrade

Illustrator: ícaro Yuji

Campaign: BREAK CHAINS WITH BLOCKCHAIN

Creative Agency
HORIZON FCB, Dubai / VOX
HAUS COMPANY ACTIVITY, Novo
Hamburgo / FILM DNA, Cairo /
THE YOUTH, Curitiba / BLACK
MADRE, São Paulo

Art Director (Black Madre): André Maciel

Executive Director: Tina Castro

Account: Fernanda Lemos, Camila Holzmann

Planner: Leticia Alves, Beatriz Perrote

Production: Larysssa Andrade

Black Madre, Wed, 22 Jun 2022 07:32:00 GMT