Editions

International Edition
USA Edition
UK Edition
Australian Edition
Canadian Edition
Irish Edition
German Edition
Singapore Edition
Spanish edition
Polish edition
Indian Edition
Middle East edition
South Africa Edition

Bimbo Invites Customers to be Selfish in New Spot from McCann Colombia

Creative 292 Add to collection

Campaign for individual serving sized donuts encourages customers not to share

Bimbo Invites Customers to be Selfish in New Spot from McCann Colombia

In a world packed with all kinds of snacks, from the most indulgent ones to the healthiest choices, it is refreshing to get a different creative sales approach.

To launch Bimbo´s individual serving sized sugar and cinnamon donuts, Dunitas, McCann Colombia appealed to selfishness and the crazy solutions people will resort to in order to ensure they will be able to enjoy their Dunitas without having to share it with anyone.