In a world packed with all kinds of snacks, from the most indulgent ones to the healthiest choices, it is refreshing to get a different creative sales approach.

To launch Bimbo´s individual serving sized sugar and cinnamon donuts, Dunitas, McCann Colombia appealed to selfishness and the crazy solutions people will resort to in order to ensure they will be able to enjoy their Dunitas without having to share it with anyone.