Bestads Six of the Best Reviewed by Matt Cramp, SVP Group CD, Leo Burnett, North America

This week’s guest judge is Matt Cramp, SVP group creative director and a creative lead on Cadillac at Leo Burnett North America.

BEST TV
Favourite: McDonald’s Cravings. It’s the day after Mother’s Day and I’m on the other side of the world. So, it’s through an emotional lens that I’m viewing this work and I have to say that the McDonald’s “Cravings” ad really hit the spot. I wonder if it was conceived with mother’s day in mind or not; either way it still works very well. I can’t believe I haven’t seen this idea before either – simple, emotional and not a COVID-19 mask in sight. Nice one! Continue reading on Bestadontv.com…