Bestads Six of the Best Reviewed by Matt Cramp, SVP Group CD, Leo Burnett, North America

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites
Bestads Six of the Best Reviewed by Matt Cramp, SVP Group CD, Leo Burnett, North America

This week’s guest judge is Matt Cramp, SVP group creative director and a creative lead on Cadillac at Leo Burnett North America.

BEST TV
Favourite: McDonald’s Cravings. It’s the day after Mother’s Day and I’m on the other side of the world. So, it’s through an emotional lens that I’m viewing this work and I have to say that the McDonald’s “Cravings” ad really hit the spot. I wonder if it was conceived with mother’s day in mind or not; either way it still works very well. I can’t believe I haven’t seen this idea before either – simple, emotional and not a COVID-19 mask in sight. Nice one! Continue reading on Bestadontv.com…

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Bestadsontv.com, 3 months ago