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Bestads Six of the Best Reviewed by Mark Hendy, Co-Founder, Byrd by Byrd, Berlin

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites

Bestads Six of the Best Reviewed by Mark Hendy, Co-Founder, Byrd by Byrd, Berlin

This week's guest judge is Mark Hendy, co-founder of Byrd by Byrd in Berlin.

Well, what a bag of tricks we have in film this week.. Iggy on a beach, LeBron James singing, Hans Christian Anderson set to Radiohead, people smashing work colleagues with squash racquets, and Filipino gen Z kids crying ice cubes.

I'm gonna ignore the cynical voice inside my head that says its trying too hard and instead bathe in the beautiful senselessness of the RC Cola spot. Just about weird enough to get my pick in film. Second place goes to Iggy on the beach. No offence to the writers, because there is some nice writing here, but I could happily listen to Iggy read the phone book out.

No such thing as dry January in the outdoor category with work for Stella, Pilsener and Coors on show. And I'm gonna give some love to the Pilsener Peaceboards. Nice use of the current situation in sports arenas to get a message across. If pushed for a runner up I'll go for Pony. Just for having a go at the people we would all like to have a go at on the rare occasions we leave the house.

A few things to like in interactive this week. Unfortunately not always very interactive when it came to explaining the work. Having spent time at Christmas with young relatives with a twin passion for Animal Crossing and wasting food I'm giving Hellmann's my vote for no 1.

Using WhatsApp to find homes for shelter dogs is nice too. And surely Pfizer deserve a special mention right now... Might be a bit late to save Mozart, but I am sure there will be quite a lot of amazing music made in the coming year that may not have ever seen the light of day if it wasn't for them.

Thanks for reading everyone. Not that you have anything better to do.

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