Mon, 22 Mar 2021 23:41:15 GMT
This week's guest judge is Andy Grant, executive creative director, TBWA\Singapore.
Winner: World Down Syndrome Day 'The Hiring Chain'. No emotional blackmail - just charm and feel-good vibes to land the message positively. Refreshing and entertaining. And I can't get the song out of my head. Thanks STING.
Runner up: UK Network Rail 'Parallel Lines'. Really powerful storytelling. I loved the approach and the power of the parallel story to land a very strong point and POV. The direction and approach feel very authentic and raw as well. Great execution.
Winner: Monogram 'Hypocrisy'. Clear winner for me. This doesn't feel like an ad. This is a brand standing for something and using its platform to do something meaningful. I was blown away to hear those facts. It made me angry and made me want to look further into it and take action.
No runner up.
Winner: Talita 'Call Girls'. Unexpected. This really hit me. Wonderful and super powerful switch. Great case study as well - clear and emotional.
Runner up: Monogram 'Hypocrisy'. Powerful and provocative. Like I said before, a brand really standing for something and using its platform to do something meaningful. Inspiring.
Winner: ANZ Support Band 'Why It's Important'. Great way to bring the fans into the game and share support on the ground when we can't travel and be together. Did feel a little bit derivative though of the Nike+ "Cheers" function, but it took it forward and made it more tangible, ie feel vs just hearing it.
Runner up: Garvan Institute of Medical Research 'Disease Dilemmas'. Really smart and confrontational way into the problem. Really made me stop and think.