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Bestads Six of the Best Reviewed by Andy Grant, Executive Creative Director, TBWA\Singapore

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites

Bestads Six of the Best Reviewed by Andy Grant, Executive Creative Director, TBWA\Singapore

This week's guest judge is Andy Grant, executive creative director, TBWA\Singapore.

BEST TV
Winner: World Down Syndrome Day 'The Hiring Chain'. No emotional blackmail - just charm and feel-good vibes to land the message positively. Refreshing and entertaining. And I can't get the song out of my head. Thanks STING.

Runner up: UK Network Rail 'Parallel Lines'. Really powerful storytelling. I loved the approach and the power of the parallel story to land a very strong point and POV. The direction and approach feel very authentic and raw as well. Great execution.

BEST PRINT
Winner: Monogram 'Hypocrisy'. Clear winner for me. This doesn't feel like an ad. This is a brand standing for something and using its platform to do something meaningful. I was blown away to hear those facts. It made me angry and made me want to look further into it and take action.

No runner up.

BEST OUTDOOR
Winner: Talita 'Call Girls'. Unexpected. This really hit me. Wonderful and super powerful switch. Great case study as well - clear and emotional.

Runner up: Monogram 'Hypocrisy'. Powerful and provocative. Like I said before, a brand really standing for something and using its platform to do something meaningful. Inspiring.

BEST INTERACTIVE
Winner: ANZ Support Band 'Why It's Important'. Great way to bring the fans into the game and share support on the ground when we can't travel and be together. Did feel a little bit derivative though of the Nike+ "Cheers" function, but it took it forward and made it more tangible, ie feel vs just hearing it.

Runner up: Garvan Institute of Medical Research 'Disease Dilemmas'. Really smart and confrontational way into the problem. Really made me stop and think.

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Bestadsontv.com, Mon, 22 Mar 2021 23:41:15 GMT