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Bestads Reviewed by Bruno Regalo, Head of Art and Design, TBWA\Chiat\Day LA

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites

Bestads Reviewed by Bruno Regalo, Head of Art and Design, TBWA\Chiat\Day LA

This week's guest judge is Bruno Regala, head of art and design at TBWA Chiat Day, Los Angeles.


BEST TV
Winner: "Moving Day" by The Lincoln Project. A brave film. Provocative, with a sarcastic and blunt copy for a unique moment from the history of the USA elections.

A classic example that power of the message can be translated into low budget production without losing the impact and relevance.

Runner Up: "Kitty" by VW. A beautiful spot, looks like a short film from a beautiful story of overcoming, inclusion and diversity. Incredible direction & DOP work with a killer concept with a powerful and provocative message. "Who do you think you are."

BEST PRINT
Winner: "Mexico" by Chevrolet. A Sharp idea with a great rational. A clear message, straight to the point with a clean and elegant execution, a perfect way to deliver the message.

Runner Up: "Leica Camera AG" by TBWAParis. Leica is an iconic brand and only iconic brands have the power and legitimacy to bring unique and powerful historical moments in their campaigns and this is definitely the case here in this series of prints.

Unique, unusual, and interesting moments, which translate Leica's importance in the history of photography in a bold way and with a powerful concept.

BEST OUTDOOR
Winner: "Black Lives Matter" by The Black Lives Matter. A project that exceeds the advertising market. A culturally relevant piece, much more than art painted on the streets with a beautiful craft, but an incredible and bold way to deliver a powerful message for the whole world: BLACK LIVES MATTER.

Runner up: "Intelligent Plate" by HAK. A smart and accurate insight that can make a difference in everyday life of children and families.

BEST INTERACTIVE
Winner: "Words Matter" by Vogue. The world is under construction, society is learning to abandon old and bad habits, including expressions that hurt other people. The creation of this keyboard is a simple way and smart way to use technology in favour of a bigger purpose and in a really useful and relevant way for everyone.

Runner up: "Draw Ketchup" by Heinz. A simple and powerful idea to remember the power of brands with great brand awareness throughout the decades to the point of becoming a reference in the segment.


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Bestadsontv.com, Wed, 27 Jan 2021 05:15:42 GMT