Zulu Alpha Kilo's campaign production was helmed by acclaimed Canadian director Mark Zibert of Scout’s Honour
As more and more Canadians rely on technology to stay connected and celebrate the holidays, Canadian telecom company Bell has launched a campaign to warm some hearts and remind us of what connects us.
Created by long time agency partner Zulu Alpha Kilo, the first film in the campaign features an historic stroll through the history of communication - in one instance, starting right at the invention of the telephone itself - traveling through the 1940s, '50s, '60s… '80s…right up to the modern day. Entitled 'Key of Bell', it features the holiday spirited 'Carol of the Bells' instrumental brought to life with rings, dings and ping notifications through the decades. Ending with the line “Let joy ring out.”
Another anthemic spot features the lyrics of 'I’ll Be Home For Christmas' spoken by people across the decades, giving modern resonance to the closing lines: “I’ll be home for Christmas, if only in my dreams.”
The commercial features vintage devices from the Bell archives, real-life couples, and proudly stars a WWII veteran in the closing scene.
The campaign production was helmed by acclaimed Canadian director, Mark Zibert, of Scout’s Honour, with editing done by Zulubot and music by Grayson Music. Long term partner Media Experts handled media.
The campaign launches today with TV, outdoor, social media and even a TikTok featuring the cast singing 'I'll Be Home for Christmas'. Because what are the holidays without a little singalong?