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Bell Takes Us on a Journey through the Ages Culminating in Virtual Holiday Season

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Zulu Alpha Kilo's campaign production was helmed by acclaimed Canadian director Mark Zibert of Scout’s Honour

Bell Takes Us on a Journey through the Ages Culminating in Virtual Holiday Season
As more and more Canadians rely on technology to stay connected and celebrate the holidays, Canadian telecom company Bell has launched a campaign to warm some hearts and remind us of what connects us.

Created by long time agency partner Zulu Alpha Kilo, the first film in the campaign features an historic stroll through the history of communication - in one instance, starting right at the invention of the telephone itself - traveling through the 1940s, '50s, '60s… '80s…right up to the modern day. Entitled 'Key of Bell', it features the holiday spirited 'Carol of the Bells' instrumental brought to life with rings, dings and ping notifications through the decades. Ending with the line “Let joy ring out.”

Another anthemic spot features the lyrics of 'I’ll Be Home For Christmas' spoken by people across the decades, giving modern resonance to the closing lines: “I’ll be home for Christmas, if only in my dreams.”

The commercial features vintage devices from the Bell archives, real-life couples, and proudly stars a WWII veteran in the closing scene.

The campaign production was helmed by acclaimed Canadian director, Mark Zibert, of Scout’s Honour, with editing done by Zulubot and music by Grayson Music. Long term partner Media Experts handled media.

The campaign launches today with TV, outdoor, social media and even a TikTok featuring the cast singing 'I'll Be Home for Christmas'. Because what are the holidays without a little singalong?

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Client: Bell

Clients: Devorah Lithwick, Nicole Avery, Elaine Bissonnette and Peggy Paré


Agency: Zulu Alpha Kilo

Chief Creative Officer: Zak Mroueh

Executive Creative Director: Wain Choi

Creative Directors: Rob Tarry and Christina Yu

Art Director: Christina Yu

Writer: Rob Tarry

Account Team: Jessica Hill and Haley Holm

Agency Producer: Mark Pan


Media Agency: Media Experts


Production House: Scout’s Honour

Director: Mark Zibert

Production House Producer / Line Producer: Simon Dragland

Director of Photography: Mark Zibert / Eric Kaskens

Casting Director: Shasta Lutz


Editing Company: Zulubot

Editors: Brian Noon, Max Lawlor

Zulubot Producer: Sarah Dayus

Colour Transfer: Alter Ego

Colourist: Eric Whipp

Producer: Jane Garrah


Online: Bell Media

Online Artist: Kevin Francisco

Online Producer: Lawrie Badger


Audio House: Grayson Music

Audio Director: Tyson Kuteyi

Producer: Kelly McKluskey

Engineer: Tyson Kuteyi

Categories: Mobile Network, Utilities

Zulu Alpha Kilo, Wed, 02 Dec 2020 15:33:44 GMT