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BBDO New York Creates PSA to Challenge Dictionary Definitions of 'Women'

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Campaign created by BBDO Studios with editing by EG+ aims to modernise definitions of women in online literary resources

BBDO New York Creates PSA to Challenge Dictionary Definitions of 'Women'
To mark International Women’s Day, BBDO New York is launching “It’s Time to Redefine,” a public awareness campaign designed to challenge the definition of a woman as it currently appears in online dictionary resources.

A review of these sources reveals that the existing definition of “woman” includes terms such as “servant,” “mistress,” and “prostitute.”  “It’s Time to Redefine” is intended to spark a movement and to change the conversation.  The campaign includes a public service announcement and an online petition. 

Check out the PSA below.And to sign the petition, go to

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Production Company

Production Company: BBDO Studios

Executive Producer: Michael Gentile

Director: Jessica Jacklin

DOP: Billy Siegrist

Producer: AJ Rowe

Line Producer: Jonathan Hsu


Editor: Andrea Havis

Edit Assistant: EG+

Producer: Danielle Knight,Monique Robertson

Executive Producer: Michael Gentile

Creative Agency

Creative Agency: BBDO Worldwide

Copywriter: Andy Deaza

Chief Creative Officer: David Lubars, (BBDO Worldwide) Greg Hahn, (BBDO New York)

Account Executive: Abigail Solano

Brand Manager: Lucy Bennett (Influencer Manager)

Production Services Director: Jessica Nugent

Communications Associate : Carrie Noland

Categories: Education, Corporate, Social and PSAs

BBDO North America, Thu, 08 Mar 2018 17:22:27 GMT