BBDO North America
Thu, 08 Mar 2018 17:22:27 GMT
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BBDO New York Creates PSA to Challenge Dictionary Definitions of 'Women'
Campaign created by BBDO Studios with editing by EG+ aims to modernise definitions of women in online literary resources
To mark International Women’s Day, BBDO New York is launching “It’s Time to Redefine,” a public awareness campaign designed to challenge the definition of a woman as it currently appears in online dictionary resources.
A review of these sources reveals that the existing definition of “woman” includes terms such as “servant,” “mistress,” and “prostitute.” “It’s Time to Redefine” is intended to spark a movement and to change the conversation. The campaign includes a public service announcement and an online petition.
Check out the PSA below.And to sign the petition, go to itstimetoredefine.com
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Categories: Corporate, Social and PSAs, Education
BBDO North America, Thu, 08 Mar 2018 17:22:27 GMT
