BBDO Dublin Wins Volkswagen Ireland Account

BBDO Dublin has been appointed as agency of record for Volkswagen Ireland following a recent review also involving Rothco and Owens DDB, the incumbent. 

Mark McGrath, Head of Marketing for Volkswagen Ireland, said: “Throughout the pitch process BBDO have consistently impressed us with their strategic thinking and creative capabilities. Volkswagen is preparing itself to revolutionise the auto industry once more with the introduction of the I.D. electric vehicle range in 2020 and we look forward to introducing it here in Ireland with BBDO. We’d also like to take this opportunity to thank Owens DDB for an incredibly long and successful partnership here in Ireland” 

Neal Davies, chief executive at BBDO Dublin added: “We are extremely proud to welcome this amazing brand to the BBDO family. Mark and his team have already set a high bar and we look forward to working with Volkswagen Ireland at a very exciting time in their corporate history.” 

Take a look at the film BBDO Dublin made in house to announce the news: