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BBDO Dublin Named Finalist For Best Virtual Reality at 9th LOVIE Awards

Awards and Events 123 Add to collection

'Consequences' continues to pick up global recognition for ground-breaking drink-driving campaign

BBDO Dublin Named Finalist For Best Virtual Reality at 9th LOVIE Awards

BBDO Dublin announced today that it has been named a finalist for Best Virtual Reality and 360 Video at the 9th Annual Lovie Awards. As a finalist, BBDO Dublin are also eligible to win a Lovie People’s Choice Award, which is voted online by fans across the globe. From now until Thursday, October 3rd, Irish voters can show their support by voting at and in doing so help spread the message about the devastating effects of drink driving.

"Consequences" continues to pick up global recognition for ground-breaking drink-driving campaign.

"Consequences", created for the Road Safety Authority by creative agency BBDO Dublin, is a Virtual Reality project that puts the user in the shoes of a drink driver. With four unique storylines, participants experience the full extent of the agonising consequences of drink driving - from injury to prosecution. Shot in 6K with spatial audio, it's a deeply immersive experience, and with over 135,000 views and counting on the RSA Shuttle bus travelling across the country, it’s Ireland most accessible high-end VR activation.

The Lovie Awards, presented by the International Academy of Digital Arts and Sciences (IADAS), is the most prestigious honour in Europe for excellence across websites, online advertising, internet video, mobile sites, apps & podcasts and social. IADAS, which selects the Lovie Award Winners, is comprised of Internet industry experts including Musician Imogen Heap, Dan Howell (danisnotonfire), Actor/Writer Stephen Fry, Vic Hayes (“‘Father of Wi-Fi”), Robin Chase (founder, Buzzcar), Alexander Ljung, founder & CEO of Soundcloud and Corinne Vigreux (co-founder, TomTom).

“BBDO Dublin and The Road Safety Authority have excelled in its category, showing fantastic prowess in digital innovation and creativity,” said Nicolas Roope, executive chair of IADAS. “This award is a testament to the skill, ingenuity and vision of its creators.”

All winners will be honoured at the 9th Annual Lovie Awards ceremony at The BFI Southbank in London on 14 November 2019.

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Advertiser: Road Safety Authority (Ireland)

Creative Agency

Creative Agency: BBDO Dublin

Art Director: Clayton Homer

Copywriter: Dillon Elliott

Executive Creative Director: Dylan Cotter

Digital Producer: Barry O'Sullivan

Broadcast Producer: Andrew Counihan

Account Director: David Power


DIRECTOR: Vincent Gallagher

PRODUCER: Rebecca Bourke



DOP: Peter Collis



BBDO Dublin, Mon, 30 Sep 2019 10:59:21 GMT