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AT&T's New Campaign Aims to Give You 'More For Your Thing'

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Campaign features diverse cast of unique talent to promote customer deals and was developed in partnership with BBDO, Organic and Hearts & Science

AT&T's New Campaign Aims to Give You 'More For Your Thing'

This week, AT&T takes the wraps off new advertising which brings to life how AT&T’s superior set of products and services enables greater value and better customer experiences.

The platform is called “More For Your Thing.”  Whether it be great deals on the latest mobile devices, access to great entertainment through DirecTV or greater internet speeds so you can download your favourite content…AT&T is giving its customers more.

Insights reveal that people don’t just want more stuff, they want more of what matters.  They give time to brands and services which short-cut efforts, open their eyes to new possibilities, make them feel special, and make every moment more meaningful.  So AT&T’s new national consumer campaign focuses on the individuality of its customers’ passions.  

The campaign launches with a :60 anthem spot which demonstrates the many different ways people express their thing.  It will then be supported by a wide range of product specific ads that focus on all the ways AT&T delivers what matters to your thing – from unlimited plans for binge watching, to high speed internet service to help you connect and share with friends, to smart WiFi with no dead zones…and more.

Work will run both online and off.  And each of the ads has been customized to appeal to various consumer targets…right down to the very choice of music accompanying each message.The campaign was developed by BBDO, Organic and Hearts & Science, in partnership with AT&T.  

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Advertiser: AT&T

Post Production / VFX

Conform Artist: Justin Blaustein Cathy Shaw

Post Production Company: Brand New School

Producer: Rebecca Park

Telecine: Company 3

Telecine Producer: Natasha Uppal

Texture Artists: Talecine Artist

Creative Agency

Account Executive: Leah Pozin (Assistant)

Chief Creative Officer: Worldwide

Chief Strategy Officer: Crystal Rix

Client Servicing: Jennifer Kohler (Organic)

Creative Agency: BBDO Worldwide

Director of Integrated Strategy: Kayla Green

Executive Creative Directors: BBDO

Executive Producer: Diane Hill, Julie Collins (Group), Angela Narloch (BBDO)

Head of Brand : Colin Drummond (Strategy)

Head of Integrated Production: Angela Jones (Planning)

Junior Copywriter: Dani Silveri

Managing Director: Doug Walker

Producer: Victoria Wills

Senior Art Director: Jono Moore

Senior Copywriter: Elaine Kelch

Senior Creative Director: David Povill, David Cuccinello

Senior Director: Stacia Parseghian David McKenzie

Production Company

Director: Stephan Malik

DOP: Ben Kitchens

Executive Producer: Sue Crain

Production Company: Primary Elements

Line Producer: Leonard Walsh


Audio Post Production: Barking Owl

Composer: Morgan Johnson

Producer: Ashley Benton

Sound Engineer: Patrick Navarre, Mike Franklin


Edit Assistant: Mike Spagnoli

Edit Company: Rock Paper Scissors

Editor: Damion Clayton

Executive Producer: Rana Martin

Producer: Denice Hutton

Proximity Worldwide, Tue, 13 Feb 2018 09:36:12 GMT