The spot from BBDO shows the strength of unity and compassion as we all continue to be socially distant
AT&T, with help from LeBron James, is sharing a little love as we close out a trying 2020 and look forward to the New Year with hope.
The new creative features people from all walks of life coming together singing the 1969 hit 'Put a Little Love in Your Heart', including a few notable vocal cameos from AT&T’s well-loved Lily character, and none-other than LeBron James.
The heartfelt track serves as a much-needed anthem for unity and compassion as we all continue to be socially distant.
The work was created with creative agency partner BBDO LA and directed by The Corner Shop’s Peter Thwaites.