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ATK PLN Highlights the Best of Arlington, TX with Charming Animated Short

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'Arli & the World of Wonderful' brings a vibrant, colorful new life to some of Arlington’s beloved and long standing attractions

ATK PLN Highlights the Best of Arlington, TX with Charming Animated Short

Strategic creative group ATK PLN has teamed up with the Arlington Convention and Visitors Bureau and PETER A MAYER to unveil the kaleidoscopic possibilities of adventure, entertainment and family memories awaiting in the Dallas-adjacent city in a new animated short film 'Arli & the World of Wonderful.' Through dazzling animation and a relatable family’s narrative, ATK PLN highlights the best of what Arlington has to offer for travelers and families looking for a getaway.

Creative director Barrett Lewis and CG supervisor Patton Tunstall led a team of in-house artists to craft the 3D animation for the short film. The short brings a vibrant, colorful new life to some of Arlington’s beloved and long standing attractions, including AT&T Stadium, Globe Life Park, Six Flags Over Texas, as well as a lineup of top restaurants and breweries.

The animated short film centers around a family hailing from the town of “Blandville.” True to its name, the town offers little in the way of excitement or entertainment, unveiled by a series of vignettes of failed attempts at fun: a young sister and brother solemnly idle away an afternoon in their driveway, their mother attempts to sell homemade craft brews at a local outlet with no success, and their father’s new recipe attempt literally goes up in smoke. By happy chance, the daughter comes across a flyer for Arlington, and her family’s life in Blandville transitions into an exciting metropolitan vacation. From zealous sports stadiums and picturesque theme parks to tender family moments at a restaurant, ATK PLN’s animation seamlessly transitions from one scene to the next, accentuating the gift of memorable experiences which Arlington strives to share with its visitors.   

In addition to directing the animation for the short, Barrett also composed the original score. His background in delivering these dual disciplines shines through in this piece, heightening the cinematic quality with a cohesive fusion of narrative and soundtrack. This boutique approach, fused with the infrastructure of ATK PLN’s sister company, Golden Globe-nominated animation studio Reel FX, allows the shop to deliver brand clients a feature film-quality production with a hands-on, collaborative experience.

Notes Barrett, “Arlington truly is a world of wonderful.  It’s an unexpected playground of spontaneity and excitement, and for the Wonderfuls family it provides a weekend of fun away from life’s obligations. We wanted a story that doesn’t tell you the story but SHOWS you the magic of Arlington.”

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Client

Brand: Arlington Convention & Visitors Bureau

Post Production / VFX

Editor: Chris Collins

Assistant Editor: Steven Happel

Sound

Sound Engineer: Frank Pittenger

Creative Agency

Creative Agency: Peter A Mayer

Executive Creative Director: Desmond LaVelle

Creative Director: Jason Otis, Richard Landry

Art Director: Ian Rousey, Rebecca Hollis

Strategist: Eric Camardelle

Broadcast Producer: Alexis Vicknair

Chief Strategy Officer: Michelle Edelman

Account Management: David Crane

Account Lead: Alex Noto, Lauren Wegmann

Music

Musical Score: Barrett Lewis

Animation

Animation Company: ATK PLN

Executive Producer: Marvin Robinson

Producer: Justin Skerpan

Creative Director: Barrett Lewis

CG Supervisor: Patton Tunstall

Technical Supervisor: Jon Speer

Design: Fred Gardner, Edwardian Taylor

3D Modelling: Ramahan Faulk, Drew Daleo, Daniel Ries

Rigging: Doug Bell, Andrew Conroy, Bowen Deng, Evan Perret, Maxime Lecompte, Osvaldo Tapia Guerrero

Animation: Jason Taylor, Dorian Soto, Don Dixon

FX: Gabriel Martin, Chad Moseley

Lighting: Lyn Caudle, Jeff Masters, Shannon Thomas, Michael Zollinger

Concept Artists: Ruby Wang, Mark Whiting

Chalk Illustration: Vivien Bates

Surfacing: Daniel Ries, Josselin Gailly, Tmothe Claeys

CFX Artist: Monika Salter, Rawan Alhosani

Cloth Simulation: Maria Poza

Motion Design: Chad Moseley

Flame Artist: Mike Roy, Laychin Lee

Genres: Animation, Music & Sound Design, Visual VFX

Categories: Sports and Leisure, Holiday

Press Kitchen, Wed, 22 May 2019 08:55:35 GMT