Peach
Hobby home page
Soundlounge
Electriclime gif
AdGreen
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

ATK PLN Adds a Dose of UglyDolls Mischief to Kelly Clarkson Promo

Creative 540 Add to collection

The new music video for “Broken & Beautiful” accompanies the upcoming release of UglyDolls in theatres

ATK PLN Adds a Dose of UglyDolls Mischief to Kelly Clarkson Promo

Atlantic Records, in partnership with STX Films, has launched the official video companion to Kelly Clarkson’s “Broken & Beautiful,” featured on the soundtrack for the upcoming animated feature film UglyDolls. ATK PLN provided the animation for the cameo appearances of the UglyDolls characters in the live action music video, directed by Hound’s Jay Martin. ATK PLN worked closely with sister company Reel FX, who animated the feature film. 

The video, which features Clarkson’s daughter River Rose, shows the Grammy-winning singer backstage preparing for a show. Through her positive self affirmations of “I know I’m Superwoman, I know I’m strong,” the insatiably curious pink UglyDoll Moxy (voiced by Clarkson in the film) causes a behind-the-scenes stir as she takes it upon herself to get a full access glimpse into the performance. But while the security guard is somewhat less-than-amused (and out of breath), Clarkson and her daughter are charmed by Moxy’s excitement and confidence.

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Production Company

Director: Jay Martin

Producer: Jeremy Sullivan

Production Company: Hound

Post Production / VFX

Colour Company: Co3

Animation

Animation Company: ATK PLN

CG Supervisor: Jeff Masters (Assoc.)

Compositing: Lyn Caudle, Shannon Thomas, Michael Zollinger

Lighting: Lyn Caudle, Shannon Thomas, Michael Zollinger

Modelling: Daniel Ries

Senior Producer: Samantha Daniel

Technical Supervisor: Jon Speer

Other

VFX Company: Ingenuity Studios (Crowd and Confetti)

Client

Advertiser: Atlantic Records

Content and Development: Phil Botti (SVP Music Video, Content and Development)

Genres: Animation, Music & Sound Design, People

Categories: Music video, Short Films and Music Videos

Press Kitchen, Fri, 26 Apr 2019 08:38:29 GMT