Subaru’s all-new BRZ is a pure sports car delivering more power, torque, acceleration, better handling and even more rear-wheel-drive thrills. And to celebrate this incredible new package, Subaru have launched a new integrated campaign via The Works, part of Capgemini.
Launching across online and social platforms this week and set to Dom Dolla’s Pump The Brakes, the catchy and visually vibrant execution illustrates a sense of pure driving joy, brought to life by artist Chris Yee.
The Works creative director, Nathan Bilton says: “The BRZ looks s%*t hot, so we had an aesthetic to live up to.” Nathan continues: “We wanted to capture the feeling of joy you get driving the BRZ. Cue Chris and the team at Heckler, and a pretty banging tune, and the campaign delivers on the BRZ’s power to transform your world, one road at a time.”
“As the ultimate fun machine, the Subaru BRZ is designed to elicit a joyous smile every time you get behind the wheel, and this campaign delivers the same incredible punch; the transforming worlds, vibrant colours and pumping music draw you in until you find yourself irresistibly tapping your feet to the beat with a grin. It’s the ultimate inspiration to go and test drive the new generation BRZ and experience it yourself.” says Subaru’s marketing director, Amanda Leaney.
The teaser campaign which launched in late 2021, drove unprecedented demand for Subaru’s BRZ and resulted in the model’s first allocation selling out prior to arrival.