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Artist Chris Yee's Vibrant Design Brings to Life Subaru's New BRZ

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Set to Dom Dolla's 'Pump The Breaks', The Works showcases Subaru's latest sports car

Artist Chris Yee's Vibrant Design Brings to Life Subaru's New BRZ

Subaru’s all-new BRZ is a pure sports car delivering more power, torque, acceleration, better handling and even more rear-wheel-drive thrills. And to celebrate this incredible  new package, Subaru have launched a new integrated campaign via The Works, part of Capgemini. 

Launching across online and social platforms this week and set to Dom Dolla’s Pump The Brakes, the catchy and visually vibrant execution illustrates a sense of pure driving joy, brought to life by artist Chris Yee.

The Works creative director, Nathan Bilton says: “The BRZ looks s%*t hot, so we had an aesthetic to live up to.” Nathan continues: “We wanted to capture the feeling of joy you get driving the BRZ. Cue Chris and the team at Heckler, and a pretty banging tune, and the campaign delivers on the BRZ’s  power to transform your world, one road at a time.” 

“As the ultimate fun machine, the Subaru BRZ is designed to elicit a joyous smile every time you get behind the wheel, and this campaign delivers the same incredible punch; the transforming worlds, vibrant colours and pumping music draw you in until you find yourself irresistibly tapping your feet to the beat with a grin. It’s the ultimate inspiration to go and test drive the new generation BRZ and experience it yourself.” says Subaru’s marketing director, Amanda Leaney. 

The teaser campaign which launched in late 2021, drove unprecedented demand for Subaru’s BRZ and resulted in the model’s first allocation selling out prior to arrival. 

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Subaru

Subaru Marketing Director: Amanda Leaney

Subaru National Marketing Manager: Trent Whitechurch

Subaru Assistant Brand Manager: Rachel Woodbury

Insights and Planning Manager: Jonathan Quirk

Social and Communiteis Managers: Jo Furlong, Brooke Warton

Creative

Creative Lead & Art Director: Chris Dwyer

Creative Director: Nathan Bilton

Creative Partner: Damian Pincus

Creative team: James Gillespie, David Arns

Creative Project Leader: Rosie Carey

Creative Project Manager: Kirsty Judges

Head of Production: Katie Harper

Production

Production Company: Heckler

Director: Chris Yee

Producer: Coralie Tapper

Executive Producer: Will Alexander

Audio Post: Heckler Sound

Executive Producer: Bonnie Law

Categories: Automotive, Cars

The Works, Tue, 26 Apr 2022 08:08:44 GMT