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Amnesty International Won't Let Sleeping Politicians Lie in Saving Activists

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VMLY&R Colombia launches a powerful social campaign calling out politicians to help stop the killing of activists

Amnesty International Won't Let Sleeping Politicians Lie in Saving Activists

Since 2016, when the peace agreement between the national government and the FARC was signed, more than 900 human rights and environment defenders have been assassinated, turning Colombia into the most dangerous country in the world for activists. On the other hand, Colombian politicians have been spotted napping during critical sessions that could have saved many social leaders lives.

Amnesty International together with VMLY&R Colombia have launched a campaign inviting people to wake those politicians up by tweeting directly to their accounts and to demand protection of the defenders of these communities.

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Advert title: Amnesty International

Campaign name: Tweet a Politician

Media: Print

Industry: Goverment

Agency: VMLY&R

Advertiser: Amnesty International

Chief Creative Officer: Santiago Cuesta

Creative Directors: Carlos Espinosa, Alejandro Rojas

Art director: Alejandro Rojas

Copywriter: Carlos Espinosa

Client: Daniela Camacho

Account Manager: Julián Muñoz

Categories: Government, Corporate, Social and PSAs

VMLY&R LATAM, Wed, 16 Dec 2020 10:57:46 GMT