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Yummy Bill

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Only 5% of Claro cable customers used Claro Video service. We created an invitation nobody could refuse. A premiere movie and popcorn using the most common element for Claro's subscribers -- the bill. They converted the bill into a pack of microwave popcorn, creating an entirely different way of inviting customers to use the service.
Client

Brand: Claro

Categories: Media and Entertainment, Streaming Services

VMLY&R COMMERCE LATAM, 6 years ago