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American Family Insurance Demonstrates that Anyone's Dream Can Go Far

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BBDO New York’s latest work for the insurance brand shows the power of dreams that are worth protecting

American Family Insurance Demonstrates that Anyone's Dream Can Go Far
American Family Insurance has launched the newest phase of its “Insure Carefully, Dream Fearlessly” campaign. This latest iteration tells heartwarming stories to demonstrate that everyone’s dream is worth protecting. 
The campaign, created by BBDO New York, features an anthemic spot as well as two long-form films that illustrate that protection and support from American Family ultimately provides the freedom to go out and pursue your dream, or even someone else's.
In one film, a brother fulfills his sister's dreams by embarking on a road trip to visit places on her bucket list. A second spot looks at the universal tension that comes with a child venturing far from home to pursue his dream, and a parent's hesitation to let them go.   
The anthem spot, “This Dream,” brings to life American Family’s belief that they don’t protect things, they protect dreams, and what it takes to make dreams a reality is exactly what it takes to protect them – hard work, dedication, and the right support. 
“This Dream” (Anthem film):
Additional films will continue to roll out throughout the year.  
In a category that has focused on the uncertainty of the world, American Family Insurance has chosen to instead center on the possibility of a better future.
This is the latest in a series of optimistic stories told by the brand, following the 2016 “Dad Insurance” and last year’s “Duet” featuring Jennifer Hudson.
“Farm Son”:

“Road Trip”:
view more - Creative
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Advertiser: American Family Insurance

Post Production / VFX

Post Production Company: MPC

Producer: Aiste Akelaityte

Creative Director: Alvin Cruz

Conform Artist: Matt Tremaglio

Executive Producer: Jess Kurnit

Production Company

Production Company: Smuggler

DOP: Jody Lee Lipes

Producer: Ray Leakey, Todd Field, Francesca Lentini

Executive Producers: Drew Santarsiero, Patrick Milling-Smith, Brian Carmody, Sue Ahn

Chief Operator: Andrew Colón (COO)


Edit Company: Rock Paper Scissors

Editor: Adam Pertofsky

Producer: Lisa Barnable

Executive Producer: Eve Kornblum

Assistant Editor: Marjorie Sacks. Anne-Laure Dhooghe

Creative Agency

Creative Agency: BBDO New York

Executive Creative Director: Susan Golkin

Chief Creative Officer: Greg Hahn (New York)

Executive Producer: Becky Burkhard

Interactive Producer: Danielle Amico

Worldwide Chief Creative Officer: David Lubars

Head of Integrated Production: Dave Rolfe

Head of Art Production: Erin Breen

Music Producer: John Melillo

Head of Music Production: Rani Vaz

Associate Art Director: Lizzy Lehn

Senior Account Director: Gati Desai Curtis

Art Buyer: Katie Johnson

Business Manager: Heather Weissman

Planning Director: Steve Panawek

Assistant Account Executive: Jenni Moseley

Associate Strategy Director: Kim Ryneska

Director Data Solutions: Tina Allan

Genres: People, Storytelling

Categories: Insurance, Finance

BBDO North America, Mon, 30 Jul 2018 15:12:49 GMT