Thu, 02 May 2019 16:27:14 GMT
Cross-pacific music and audio company Nylon Studios teams up with ADP, a leading global technology company providing human capital management (HCM) solutions, and Havas New York to spotlight the fearless leaders behind influential businesses, highlighting the heart and dedication they put into their work with the tag, “What are you #WorkingFor?”.
In addition to crafting the original music and sound design for the campaign, Nylons’ creative director, Zac Colwell and senior producer Deb Oh, are featured in the campaign itself, showcasing the hard work and creative collaboration that goes into the studio’s output of original music, sound design and mixing. Sibling Rivalry director Sandra Winther helmed the campaign, which featured Nylon among a lineup of additional ADP clients that are achieving great things for themselves and for their companies, including Airtech Automotive, Canyon Ranch, Huffy Bicycles, La Palapa, L’Occitane en Provence, Magnolia Bakery, Party City, Gilt Groupe and Mcilhenny Company, maker of TABASCO brand products.
The spot begins with an uplifting percussion track and snapshots into the workdays of ADP business clients. From a styling director to a warehouse supervisor, we watch as the dreamers and go-getters across a wide spread of industries seize every opportunity to excel and shape the future of work. As the music builds with the addition of vocals and strings, a chef brings a hot plate of food to a table in her restaurant, an outdoor guide leads a hiking group through a sun-kissed canyon, and Nylon Studio’s Zac Colwell lays down a track with Deb Oh’s live vocals in his studio. These men and women in seemingly unrelated fields are tied together through a common drive to achieve their full potential. The spot ends with each employee looking into the camera and the narrator states, “the things we work for are what define us”.
Notes Colwell, “This is such a cool peek behind the curtain to see the passion and energy needed to bring the soundtrack to brands. By partnering with ADP for business solutions, we are able to focus on the creativity and elevating our approach to create music for our clients that shows what we are #WorkingFor every day. I’m glad viewers will get to see the teamwork and fun that goes on not just at Nylon Studios, but other like minded passion-driven companies.”
Genres: Dialogue, People, Music & Sound DesignPress Kitchen, Thu, 02 May 2019 16:27:14 GMT