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Ace Hardware Helps Customers Think Outside the Oven for Holiday Turkey

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OKRP's 'Thanksgrilling' candle shares the aromas of a holiday dinner and encourages consumers to head to their grills

Ace Hardware Helps Customers Think Outside the Oven for Holiday Turkey

Ace Hardware is gearing up for its annual Thanksgrilling season and encouraging consumers to take their meals to their grills instead of their ovens. The move comes as the company’s recent survey¹ this Fall season reveals over three-fourths of Americans are either hosting or attending a Thanksgiving gathering this year. As less people (17 percent) plan to quarantine this holiday versus last year (40 percent), Ace is helping customers to think outside the oven and embrace the joy and convenience of grilling turkey outdoors.

But when the meal cooks outside, the mouth watering aromas leave the house.

That's where the Thanksgrilling candle created by OKRP, Ace's agency, comes into play. The hand poured candle aroma begins with Smoked Spatchcock Turkey, followed by Cranberry Sauce, Sweet Potato Casserole, Sage and Sausage Stuffing, and ends with Pumpkin Pie Cheesecake. The candle retails for $14.99 and can be purchased exclusively at AceHardware.com/Thanksgrilling, while supplies last.

“Grilling season never ends! Our recent survey validates nearly 70 percent of Americans grill outside year-round. Ace created Thanksgrilling – inspiring everyone to think outside the oven for Thanksgiving,” said Kim Lefko, CMO at Ace Hardware. “Your local Ace is the preferred destination for grilling; whether you’re a fan of Traeger, Weber or Big Green Egg, we have it. We offer free assembly and delivery on your new grill – making it easy to get outside and grilling for the holidays this year.”

Ace will also be helping its customers learn the art of Thanksgrilling through a number of activations including one-of-a-kind Thanksgrilling lessons at Ace Hardware stores nationwide on November 20th. And for those who can not attend the events, Ace has created a number of helpful grilling recipe videos hosted by Chef Jason Morse.

“I encourage holiday hosts to create their own tradition and discover how a whole turkey on the grill is the best kept secret to impress guests with the most flavourful, juicy and epic turkey experience,” said Ace’s grilling expert, Chef Jason Morse. “Alongside the turkey, hosts can also grill those delicious sides and even dessert!”

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The Marketing Standard, Thu, 11 Nov 2021 16:47:01 GMT