A Witty Guide on How Not to Touch Your Face

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Minimal's Josh Cohen directed the PSA for the current contagious times
A Witty Guide on How Not to Touch Your Face

Minimal director Josh Cohen’s ‘How Not to Touch Your Face in Contagious Times,’ is a comedic PSA about a topic with which we’ve recently become all too familiar: not touching our faces is HARD.

Josh filmed the piece just before initial restriction measures were put into place in NYC, with a bare-bones crew of two (DP and prop master) who maintained correct social distancing throughout the project. Shelter in place instructions soon followed, so all post for the project was done on a remote basis. Everything to make the film was kept as minimal as possible. 

Josh on inspiration for the film said: "Experts were talking about how touching your face is the main way of transmission, and then I realised how often I touched my own face. I started thinking about classical conditioning and other ways to alter behavior, and then some other, less practical solutions came to mind. At the moment I feel powerless with how I can help in this dire global event. We all have to contribute what we can, and as a storyteller, I hope to bring a bit of levity to the situation."

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Genres: Comedy, People, Dialogue

Minimal Productions, 4 months ago