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A Voice-Controlled Mirror Brand Taps Maleficent Director Robert Stromberg for New Ad

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RSA Films director transforms a modern-day evil queen in 'Mirror, Mirror'

A Voice-Controlled Mirror Brand Taps Maleficent Director Robert Stromberg for New Ad
To promote the launch of the much-anticipated Verdera Voice Lighted Mirror with built-in Voice Control, Kohler tapped RSA Films’ award-winning filmmaker and visual effects artist, Robert Stromberg (Maleficent), to direct the spellbinding centrepiece TV commercial for its new 'Mirror, Mirror' TV, print and out of home campaign. 

The 'Mirror, Mirror' commercial features a modern-day 'evil' queen using Kohler’s first mirror-of-its-kind in the market to transform from a villainous character into the best version of herself. At the queen’s bidding, the mirror turns the lights on to make up mode, starts her music playlist, informs her of the nail salon’s hours, adds items to her shopping list and, in a surprise twist at the end, starts her Kohler DTV+ Shower System. 

Stromberg commented: “It was great to bring this character to life with the Kohler team. I feel our Queen brings a strong but playful presence to the brand while forging a memorable connection to the product itself.”

The integrated campaign also includes 'Mirror, Mirror' print ads featuring the 'evil' queen in her bathroom outfitted with the Verdera Voice Lighted Mirror, touting the line 'Fairy Tales Do Come True'. 'Mirror, Mirror' OOH ads debuted last week at Las Vegas’s McCarran Airport, coinciding with Kohler’s return to the Consumer Electronics Show (CES), and will appear in 11 additional airports across the US early this year. Check them out below. 

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Post Production / VFX

Post Production Company: Carbon VFX

Colourist: Julien Biard

Flame Artists: Matt Bregger, Ed Nichols, Heidi Anderson

Colour Assistant: Angelica Anderson

Flame Assist: Steven Wind

Senior Producer: Kate Soczka

Production Company

Production Company: RSA Films

Director: Robert Stromberg

Executive Producer: Tracie Norfleet

Producer: Alejandra Quesada

DOP: John Mathieson

Managing Director: David Mitchell

Head of Production: Elicia Laport

Costume Designer: Ami Goodheart


Sound Company: Another Country

Producer: Louise Rider

Assistant Mixer: Patricia Ramos

Executive Producer: Tim Konn

Audio Mix: Erik Widmark & Drew Weir


Music Company: Yessian

Composer: Dan Zank

Sound Designer: Jeff Dittenber

Executive Producer: Michael Yessian

Producer: Lars Makie

Licensing Company: Marmoset

Licensing : Stephen McNally


Print Production: TNC Productions

Photographer: Sacha Waldman

Wardrobe stylist: Candice Lee Moore

Producer: Stuart Hart


Edit Company: Whitehouse Post

Editor: Tobias Suhm

Edit Assistant: Amanda Marien

Producer: Lauren Connolly

Creative Agency

Creative Agency: Kohler

Executive Creative Director: Camm Rowland

Art Director: Ewa Lonska

Copywriter: Beth Kerin

Producer: Natalie Lum Freedman

Associate Creative Director: Ewa Lonska, Beth Kerin

Account Director: Jamie VanDixhorn

Senior Account Manager: Elizabeth Radue

Project Manager: Kelly Gndotke, Jaclyn Novak

Head of Production: George Friedman

Art Buyer: Jess Dudley, Partners & Company

Production Designer: Jin Kim

Set Senior Interior Designer: Jordan Gottsacker


Brand: Kohler

Genres: In-camera effects, Visual VFX, Comedy

Categories: Ovens, Home Appliances

RSA Films LA, Wed, 16 Jan 2019 16:32:55 GMT