RSA Films Welcomes Comedy Directing Duo Peter Martin for Commercials

RSA Films welcomes LA-based comedy directing duo Peter Martin, AKA Peter Livolsi and Martin Dix, for commercials. Peter Martin are behind Little Caesars most recent crowd pleaser, 'Lucky Chair' via McKinney, which features NFL superfan Darryl, the 49ers George Kittle and Darryl’s clingy lucky chair. Peter Martin have also brought their renowned sensibility for observational comedy to funny campaigns for Fanta, Ubisoft, FedEx, Cheetos, BBC, Xfinity and many other brands. 

“I got my start producing for Peter Martin so linking back up is incredibly meaningful for me,” said Luke Ricci, president, RSA Films US. “Over the years, I’ve watched their reel evolve with a tremendous amount of admiration and respect for their film craft and comedic chops. One of our current objectives at RSA is to build a stronger foothold in the US comedy landscape and Peter Martin is an important part of that effort. I’m absolutely thrilled to be working with Peter Martin and see a fruitful (and fun) future ahead of us.”

“Our history with Luke Ricci is built on trust and friendship,” said Peter Martin. “Luke was a young and hungry producer at AFI who helped us build our spec reel and we gave him his first producing job! His relentless drive and positivity haven’t changed since we first worked together. We're thrilled to be at RSA and our goal now is to make Ridley Scott laugh at one of our spots.”

Peter Martin bring their award-winning pedigree in entertainment and advertising to their current partnership. Peter is a Sundance Lab and AFI alum and director of award-winning shorts such as Duncan Removed and the feature film The House of Tomorrow (Asa Butterfield, Ellen Burstyn, Nick Offerman) which nabbed honours across the film festival circuit. Martin is an award-winning writer and creative director at agencies including Deutsch and TBWA/Chiat/Day.

"Whether it’s a Key and Peele sketch, Kristen Wiig and Will Ferrell at an awards show, or a Coen Brothers classic, our favourite comic voices often come in pairs," said Peter Martin. "Which makes sense to us, because being a team lets us be each other’s audience. We don’t always agree on what’s going to kill, but because we both keep an open mind as we chase a laugh, those debates about gags, shots or casting almost always result in the funniest version of an idea."