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Creative in association withGear Seven
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A New Mum Tries to Trade Babies in Comedic Promo for LMN

04/11/2016
Marketing & PR
Los Angeles, USA
60
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The humorous spot from directing team JEAN promotes Lifetime Movie Network

New York-based creative production company DECON directing team JEAN turns the singularly beautiful moment of a mother bonding with her newborn into a nutty infant heist in the hilarious new spot “Hospital” for Lifetime Movie Network.

The spot features a new mother being handed her less-than-aptly labelled “bundle of joy,” as the infant delivers ear-piercing wails that shatter any magical moment that she’d envisioned. The woman spots a much more angelical baby in the neighbouring bassinet, and after alarmingly quick contemplation, casually swaps her howling infant for the peaceful newborn. The spot concludes with the super, “Leave the crazy to us.”

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